Lead CMS Business Analyst (Contentful)

Job Description:

About The Role

We're looking for a Lead Business Analyst to lead large-scale Contentful CMS implementations for enterprise clients. You'll be the bridge between client stakeholders and delivery teams, responsible for requirements, backlog management, and ensuring successful project outcomes on complex, high-profile web projects.

This is a hands-on, client-facing role within our digital agency where you'll partner with strategy, design, and engineering teams to deliver sophisticated web experiences. If you've been working as a Product Owner, Product Manager, or Senior Business Analyst on enterprise web/digital projects at an agency or consultancy, and you know your way around Contentful (or similar headless CMS platforms), we want to hear from you.

What You'Ll Do

Client Partnership

• Lead requirement elicitation sessions with client stakeholders
• Build trust and partnerships with client product owners and business teams
• Navigate our client/vendor relationship dynamics
• Facilitate user acceptance testing and gather ongoing feedback
• Create order out of ambiguity in early project phases

Requirements & Delivery

• Be the Contentful subject matter expert for the client team
• Define and document business, functional, and non-functional requirements
• Create content models, process flows, and data architecture documentation
• Collaborate with architects and developers to break down requirements into implementable stories
• Manage backlog and sprint planning in Jira
• Contribute to roadmap development and ongoing roadmap management
• Lead Agile ceremonies and facilitate alignment across large teams

Leadership & Collaboration

• Partner with strategy, design, and engineering leads
• Translate business needs into technical specifications
• Identify risks and propose solutions
• Create training materials and conduct client training

What You Bring

Required:

• 5+ years in a digital agency or consultancy (client-facing project work)
• Hands-on experience with Contentful or similar headless CMS/CaaS platforms
• Enterprise web/digital implementation experience (not internal systems or applications)
• Requirements elicitation and documentation skills (user stories, acceptance criteria, process flows)
• Agile delivery experience (Scrum, sprint planning, backlog management)
• Experience translating between business and technical audiences
• Prior experience as a Business Analyst, Product Owner, or Product Manager on web/digital projects
• Content modeling and information architecture experience
• Integration experience (APIs, headless architecture, marketing/commerce platforms)
• Jira & Confluence (or equivalent)
• Familiarity navigating Figma or similar design collaboration tools
• Lucid, Miro, or other tools for creating flowcharts and process diagrams
• This Role is NOT For You If:
• Experience translating between business and technical audiences
• Prior experience as a Business Analyst, Product Owner, or Product Manager on web/digital projects
• Content modeling and information architecture experience
• Integration experience (APIs, headless architecture, marketing/commerce platforms)
• Jira & Confluence (or equivalent)
• Familiarity navigating Figma or similar design collaboration tools
• Lucid, Miro, or other tools for creating flowcharts and process diagrams
• This Role is NOT For You If:

Tools:

• You work exclusively on internal IT systems or enterprise software implementations
• You haven't worked in an agency/consulting environment
• You're looking for a pure project management or technical product management role
• You don't have hands-on experience with modern CMS platforms

What We Offer

• Remote Work (Us-Based)

• High-profile client work with recognized brands
• Collaborative team environment across design, strategy, and engineering
• Opportunity to be the Contentful expert and drive major implementations

The annual salary range for this position is $78,000-$126,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life Insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

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Location:

USA - Remote - Virginia

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.