CRM Campaign Manager

Company Description

Who We Are:

As a leader in Medicare health insurance distribution, Spring Venture Group guides people through one of their most important life decisions — finding the right insurance coverage. We are on a mission to be the most trusted partner for our customers and our people, enabling empowered decisions along the journey to health and financial well-being.

Spring Venture Group offers incredible culture, benefits, and fantastic income potential in a stable and successful work environment at a Medicare agency. This starts with a workplace that empowers people to do their best work. Come build a rewarding career and make a meaningful impact on peoples’ lives in an environment that values your determination. Join our diverse, inclusive team and get ready to crush your goals!

This role is hybrid out of our downtown Kansas City office location.

Job Description

Position Overview

We are seeking a detail-oriented and data-driven CRM Campaign Manager to join our Engagement Marketing team. This individual contributor will report to the CRM Director and work closely with cross-functional teams to execute comprehensive email, SMS and direct mail marketing campaigns that drive customer engagement and business growth.

Key Responsibilities

Campaign Execution & Management

• Assist in execution of comprehensive email, SMS, and direct mail marketing campaigns from planning and setup to deployment, testing, and analysis
• Manage the end-to-end campaign lifecycle, including audience segmentation, A/B testing configuration, deployment scheduling, and performance monitoring
• Build and implement e-newsletters
• Ensure campaigns are delivered on time and meet quality standards
• Participate in relationships with third-party vendors used to execute campaigns
• Collaborate closely with content creators and graphic designers to integrate pre-written copy and approved visual assets into campaigns for optimal deployment
• Work with the Content Director and Brand Strategy teams to ensure campaign messaging aligns with brand guidelines and strategic objectives
• Partner with the CRM Director and Digital Strategy teams to support broader marketing initiatives
• Monitor campaign performance and analyze key metrics including open rates, click-through rates, conversion rates, and unsubscribe rates
• Generate and present detailed reports to track progress, identify trends, and provide actionable insights for campaign optimization
• Maintain data quality and ensure compliance with email marketing best practices and regulations
• Support the implementation of new CRM technologies and processes as directed by management
• Assist with database management, list hygiene, and segmentation strategies

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 2-4 years of experience in email marketing, CRM, or digital marketing
• Proficiency with marketing automation platforms. Salesforce Marketing Cloud experience preferred.
• Strong analytical skills with experience in campaign performance analysis and reporting
• Excellent attention to detail and project management skills
• Familiarity with HTML/CSS for email template customization (preferred)
• Understanding of email deliverability best practices and compliance regulations (CAN-SPAM)
• Proficiency in data analysis tools (Excel, Google Analytics, etc.)
• Knowledge of A/B testing methodologies and statistical significance
• Basic understanding of customer segmentation and lifecycle marketing

Additional Information

Benefits:

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

• Competitive Compensation
• Medical, Dental and vision benefits after a short waiting period
• 401(k) matching program
• Life Insurance, and Short-term and Long-term Disability Insurance
• Optional enrollment includes HSA/FSA, AD&D, Spousal/Dependent Life Insurance, Travel Assist and Legal Plan
• Generous paid time off (PTO) program starting off at 15 days your first year
• 15 paid Holidays (includes holiday break between Christmas and New Years)
• Annual Volunteer Time Off (VTO) and a donation matching program
• Employee Assistance Program (EAP) - health and well-being on and off the job
• Rewards and Recognition
• Diverse, inclusive and welcoming culture
• Training program and ongoing support throughout your Spring Venture Group career  

Security Responsibilities:

• Operating in alignment with policies and standards
• Reporting Security Incidents Completing assigned training
• Protecting assigned organizational assets

Spring Venture Group is an Equal Opportunity Employer