Consumer & Business Insight & Analytics Manager

BU事业部: Greater China 大中华区    

Department 部门：Consumer Business Insight & Analytics

Role Title 职位名称: Senior Manager, Business Insight & Analysis, OTC  

Report to 上司职位：China Consumer Business Insight & Analysis Director, OTC

Location驻地：Shanghai

Key Accountabilities/Responsibilities 主要工作职责：

• Develop in-depth category and market analysis for growth opportunity identification, incl. new category expansion, respond to new channel dynamics, or tackle new shopper behavior change.
• Lead monthly market share reporting of different channels, deep dive market share driver / drainers and reasons behind to guide business action plan.
• Lead category forecast and share simulation to spot out new growth upside and alert risk of target missing.
• Lead data analytics projects (e.g. marketing mix modelling) and shopper study.
• Synthesize category and consumer / shopper insights for business diagnosis (e.g. market share loss, brand superiority analysis) and action recommendation.
• Lead Skin Health category innovation research projects end to end via market landscaping, NPD ambition and sales estimate, and post launch tracking.
• Lead Skin Health consumer studies (U&A, creative test, brand health tracking) to influence strategic decision making and operational excellence. Independent project delivery and agency management.
• Integrate 1st/2nd / 3rd party data and lead consumer study for segmentation and TA sharpening, campaign execution and media efficiency optimization in Skin Health EC
• Develop trustful partnership with local cross function teams, APAC and Global CBIA teams.

Qualifications/Requirements: (Education / Experience / Competencies)

申请资格 / 职位要求：(教育背景 / 工作经验 / 知识与技能):

• Experienced in market and business data analysis, market share analysis and projection, and category forecast. Both agency and client sides experience. Nielsen / IQVIA experience preferred.
• Experienced analytics skills, incl. media mix modelling study, Tmall and / or JD ISV projects with proficiency in databank, strategy center, SYCM, TMIC, Shufang. Modelling skill is a plus.
• Have experience in different types of consumer studies from research design to execution to final reporting stage. Able to synthesize consumer insight into business diagnosis.
• OTC category experience is a Plus.
• Quick learner, self-motivated, extraversive and proactive to connect with people (majority of OTC stakeholders are in Beijing).
• Resilient, multi-tasking, can deliver under pressure and short lead time.
• Proven stability in former employment, agility to manage change

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

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