Senior Content Manager

The core skills required to perform this role well include:

• Experience in WeChat Official Account and WeChat Mini-program content creation
• Excellent communication in both English and Chinese language
• Great understanding of content trends and tactics that drive optimal user interaction
• Digital media planning and execution
• Ability to produce high quality reports, and present in English
• Acute attention to detail and problem-solving skills
• Adherence to deadlines and punctuality
• Able to use Photoshop and basic graphic design skills
• Diligent worker who demonstrates initiative and proactiveness

Responsibilities.

• Own the content ideation and creation on WeChat Official Account and WeChat Mini-program
• Associate with designer, video editor and product manager in content implementation
• Ensure the quality of account output by personally checking and approving
• Sync with team members for content distribution across channels
• Generate proposals and presentations to be shared internally and externally to clients

Previous Experience Required Are:

• Minimum of 7 years in digital marketing industry
• Great understanding of WeChat ecosystem and traffic re-direction approaches
• Design with various WeChat OA templates and transform information into engaging content
• A successful track record of producing content and activation with user interaction elements
• Has strong sense of capturing social trending topic and make them into content
• Proven experience in team working and managing third party freelancers