Associate Manager, Channel and Retail Marketing

States considered: New Jersey

Role Description

Join Zoetis, a Fortune 500 leading animal health company, as an Associate Marketing Manager and help advance channel marketing strategies for our livestock business. In this hands-on role, you’ll gain valuable experience developing retail marketing campaigns, leading customer loyalty programs, and supporting sales enablement efforts. In the marketing communications team, you will play a key role in developing messaging and communications that connect with target audiences across the marketing channel. With responsibility for overseeing the development of long-term marketing plans, this position offers a unique opportunity to engage with the full marketing planning process from strategy through execution, providing a comprehensive view of how marketing drives business growth—all while collaborating closely across teams and gaining meaningful insights into the dynamic animal health industry.

Position Responsibilities

• Support the execution of a three-year marketing plan and annual tactical plan for industry leading loyalty programs, including Leaders’ Edge and My Zoetis Rewards, working across species within the Livestock marketing team.
• Coordinate the implementation and ongoing management of customer rebate programs, working closely with sales support to ensure seamless operationalization and execution.
• Monitor program performance and provide regular tracking and reporting to Livestock Marketing and Leadership Teams.
• Leverage customer insights and market research to anticipate trends and inform program strategies alongside the team lead.
• Maintain and update program resources and applications to ensure communication accuracy and efficiency.
• Partner across teams to define, implement, and track seasonal promotional programs.
• Develop and execute a comprehensive marketing plan for Zoetis Retail, ensuring alignment with overall business and marketing objectives.
• Lead the creation and management of impactful merchandising materials for Zoetis retail partners, enhancing brand presence online and in store.
• Manage the demand forecast for secondary OTC brands within the portfolio.
• Support the Retail Strategic Account Team in the development and implementation of ROI focused annual account plans that align with long-term retail goals.
• Serve as a key liaison between the US Channel Sales team (distribution and retail) and the US Livestock marketing team, fostering collaboration and ensuring timely, effective campaign execution.
• Develop and maintain an understanding of the animal health industry, customers and competitive dynamics. 

Education And Experience

• BS or BA required in business, marketing, communications and other applicable fields. MBA or relevant advanced degree preferred.
• 3-5 years of increasing responsibility in marketing
• Animal health and/or pharmaceutical experience preferred.
• Candidate must have experience developing marketing communication strategies and implementing tactical plans and campaigns.
• Computer experience:  Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool). Adobe Suite is a plus, but not a requirement.

Full timeRegularColleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.