VP, Global Marketing

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. 

● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. 

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. 

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. 

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title:VP, Global Marketing

A little bit about our team:

We are seeking a highly organized and proactive VP, Global Marketing to join Warner Music Group’s Global Marketing team. 

Your Role:

The Vice President, Global Marketing is a key member of Warner Music Group’s Global Priorities Team, responsible for amplifying WMG’s most important releases to break global superstars and expand market share. This leader owns the “what, why and how” of WMG’s Global Priority System, setting strategy, positioning, investment, and alignment across regions in close collaboration with Digital, Creative, Regional Marketing, and Label teams.

Reporting to the SVP Global Direct-To-Fan Services, this role is designed for a future-facing strategist who understands fandom as both culture and commerce. The VP will champion new platforms, technologies, and community-first models that take D2F beyond traditional CRM—ensuring Warner artists remain at the forefront of how music and fans connect.

They also allocate WMG’s global marketing budget, in partnership with the SVP, ensuring resources are deployed effectively behind the artists and campaigns with the greatest worldwide potential.

This is a high-impact role for an experienced marketer who combines industry expertise, creative instinct, and global perspective with fluency in digital culture. The VP will drive record-breaking results for WMG’s top artists while positioning the Global Priority System as a key differentiator in how the company breaks and sustains global superstars.

Here You’Ll Get To:

• Own the “what, why, and how” of the Global Priority System, ensuring clarity of purpose, alignment, and global adoption
• Position the Global Priority System as a clear differentiator for WMG, reinforcing it as a reason artists choose to sign with the company and as a core driver of breaking global superstars
• Serve as a key liaison with WMG leadership, providing visibility, insights, and alignment on global artist performance
• Combine data and strategic insights to set success metrics on an artist-by-artist basis, creating accountability for all global teams
• Champion innovation by testing new formats, platforms, and first-mover opportunities in digital, fan engagement, and artist development
• Act as a thought leader within WMG, representing global marketing priorities, trends, and successes to internal and external stakeholders
• Partner with Repertoire Owners to define global amplification strategies for WMG’s priority artists, ensuring central marketing investments support campaigns that resonate across cultures, platforms, and markets
• Direct the delivery of services via Global Marketing’s Integrated Marketing Services group to execute impactful campaigns that drive measurable growth
• Ensure global, regional, local, and label-level marketing plans are fully integrated and aligned to maximize impact
• Monitor campaign performance across markets and platforms, adapting strategies in real time to optimize results and outcomes
• Partner with the SVP to oversee WMG’s global marketing budget, ensuring efficient allocation of resources behind the artists and campaigns with the greatest worldwide potential
• Collaborate with Finance to track investment performance, refine spending decisions, and ensure alignment with global strategic priorities
• Use data-driven insights at global and market levels to optimize marketing spend
• Partner with Marketing Intelligence to define KPIs and attribution frameworks that measure campaign effectiveness at a global level
• Establish and track OKRs for priority campaigns, ensuring consistent measurement and progress
• Leverage analytics to identify early-stage artists with global potential and ensure they receive appropriate support
• Continuously refine processes, workflows, and toolsets to improve efficiency, scalability, and impact across all markets
• Lead, mentor, and inspire global marketing staff, fostering a culture of innovation, accountability, and cross-cultural collaboration
• Promote inclusivity and a global mindset across teams and campaigns, ensuring local nuances are respected within a unified global framework
• Build capabilities across regions by developing playbooks, sharing best practices, and delivering training that elevates execution worldwide

About You:

• 12+ years of experience in music marketing, entertainment strategy, or artist development, with proven global expertise
• Strong track record leading high-impact campaigns for major artists or entertainment brands
• Deep knowledge of digital platforms, creator ecosystems, and audience behavior
• Understanding of paid media and the campaign types most impactful for a specific goal
• Data-driven mindset with experience in the metrics that drive music consumption and content marketing
• Experienced at working across global cross-functional teams
• Strong financial acumen with experience overseeing multi-national marketing spends
• Strategic and creative thinker who can balance ideas with executional excellence
• Excellent written and verbal communicator and strong relationship builder across internal and external teams
• We’d love it if you also had:
• Passion for music and a strong grasp of the global industry and cultural landscape

About Us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

#Li-Onsite

This position will require being in the office 4 days a week.  We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Warner Music Group is an Equal Opportunity Employer.

Salary RangeAnnual Rate: $140,000 to $170,000 AnnuallySalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links To Relevant Documents:

2025 Benefits At A Glance final.pdf

Everify Participation Poster.Pdf

Right To Work .pdf