Manager, Marketing

Job Title: Marketing Manager, South Korea

Location: South Korea

Job Scope:
To enhance our presence in South Korea we are hiring a Marketing Manager, South Korea. This role, reporting directly to the APAC marketing director, will lead marketing strategy and execution for the territory, in addition to a percentage of time covering other territories in Southeast Asia and functional marketing responsibilities across the APAC region. This function requires a hands-on, proactive and highly motivated individual.

The position will oversee localization of marketing materials for existing and new products, inclusive of: creation localized content for print or web to represent our products to current and potential clients in Korea. The position will oversee the localization of marketing materials for existing and new products, inclusive of the creation of localized content for print or web to represent our products to current and potential clients in Korea. Develop or be the conduit for maintaining close working relationship with PacBio sales and support teams across the region and in South Korea (and Southeast Asia) to ensure that marketing activities are in line with PacBio regional commercial goals. Possessing channel marketing experience will be a bonus as the candidate will be expected to work very closely with our sales channel partner of record in Korea.

Responsibilities:

• Directly responsible for the marketing function of PacBio in South Korea (with a secondary focus on Southeast Asia) and collaborate with the channel, sales and market development team to achieve the yearly revenue targets
• Work collaboratively with our APAC marketing team and USA-based Global Marketing Teams in localizing global initiatives to meet the needs of the Korean market.
• Refine the positioning of PacBio SMRT™ sequencing products and technology for Korea end-users.
• Generate compelling tools and content or adapt global content to influence customers, key opinion leaders and industry experts e.g., by using the latest success stories from other customer sites.
• Nurture reference sites and KOLs of target product in various target market segments.
• Support the local sales teams by providing training, resources, and messaging for products.
• Support product launches by creating product-related campaigns and promotions. Convert such messaging into formats such as brochures, slide presentations and blogs.
• Amplify positioning, content and promotions using social media tools.
• Oversee the conversion of PacBio’s web presence into Korea language, in conjunction with our sales channel partner through their platform (and that of our service providers).
• Conduct market research and communicate market and competitive intelligence to APAC and global teams, informing commercial strategy.
• Organize events, such as conferences (3rd party and proprietary), tradeshows, webinars and seminars. Track marketing events and ensure expenditures are maintained within budgetary scope. Generating marketing activity reports for Korea (and the Southeast Asia region) on a regular basis.
• Ensure that commercial tactics and strategies are consistent with and supportive of PacBio’s global objectives. Work with peers and stakeholders in thought leadership development.
• Upon completion of training and immersion into PacBio’s technology, become the advocate of HiFi technology in Korea and APAC.

Required Qualifications:

• 5+ years of experience in marketing positions (product, segment, channel, corporate and/or applications marketing) in a global biotech/medtech environment.
• Strong understanding of scientific applications and technology developments in the field of genomics.
• Strategic thinking with ability to work independently and highly adaptable.
• Possess strong English language (written and verbal) capabilities to communicate with external and internal stakeholders.
• Strong oral and written English and Korean communications skills and a track record establishing relationships with customers and industry partners. Good speaker and presenter in both English and Korean
• Strong Microsoft Office software skills, in particular Excel and PowerPoint.
• Familiarity with customer relationship management, marketing automation platforms like SFDC, Marketo, Pardot.
• The role will require a minimum of 20% in-country travel and the occasional int’l travel.
• This position is based in the greater Seoul metropolitan area.

Preferred Experience:

• Experience with NGS sequencing technology a plus.
• Knowledge about marketing databases, email, social media and/or display advertising campaigns is preferred.
• Experience in working with creative marketing agencies is a plus.
• A Science degree is preferred.

You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties.

All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

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Salary Range:

₩74,885,400 - ₩112,328,200

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at PacBio. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. PacBio does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, PacBio employees or any other company location. PacBio is not responsible for any fees related to unsolicited resumes/applications.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 650-521-8000, or careers@pacificbiosciences.com for assistance.

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