eCommerce Director Europe

🔝 Reports to: General Manager Europe

📑 Permanent contract, full-time

📍 EMEA HQ, Geneva, Switzerland

👩‍💻🏡 Hybrid mode (2 days/week home-office)

📆 Start date: at the earliest convenience

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia Sportswear, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving

Discover a world of diversity within our team of 700+ across 13 European countries, united by the common goal of elevating Columbia to the pinnacle of outdoor brands in Europe. Our omnichannel approach seamlessly integrates Columbia and Sorel brands' engaging in-store and online experiences.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

About The Mission

At Columbia Sportswear Company, our eCommerce channel is the digital flagship for Columbia.com and Sorel.com in Europe. In a context of strong growth, we are hiring a new Director eCommerce to lead this channel and maximize its impact.

You will manage a team of 14 specialists across Marketing, Content Production, and Buying, through three direct reports. Reporting to the General Manager Europe and sitting on the European Management Team (EMT), you will play a strategic role in shaping the regional roadmap while fostering synergies with Retail, Wholesale, and Brand Marketing.

With full P&L ownership, your mission is to deliver top-line growth, expand into new territories, and maximize profitability. To achieve this, you will:

Drive growth – Lead revenue expansion through new initiatives, improved user experience, and synergies across channels. Lead with clarity and impact – Inspire your team with clear priorities aligned to the European roadmap, balancing global directives with local opportunities. Foster innovation and collaboration – Encourage creativity, experimentation (A/B testing, new technologies, localized user experiences), and entrepreneurial thinking within the team. Manage by results – Monitor KPIs (sales, traffic, conversion rate, average order value, margin, customer satisfaction) and turn insights into performance.

How You’Ll Make The Difference

• Own the European eCommerce P&L, ensuring strong sales growth and profitability.
• Translate strategy into actionable plans, forecasts, and targets (annual, seasonal, monthly).
• Lead and develop a team of 14, fostering engagement, collaboration, and high performance.
• Partner with Marketing to ensure our sites reflect the brands’ storytelling and guidelines.
• Collaborate with Retail and Wholesale to drive synergies and deliver a seamless omnichannel consumer journey.
• Actively shape the future of our business as part of the European Management Team (EMT).
• Leverage global platforms and tools to their full potential while driving localization when needed.

You Are

• A business-driven leader, with the ability to turn ideas into initiatives that drive measurable growth.
• A people leader with a proven track record of managing managers and building engaged, high-performing teams.
• A strategic thinker who thrives in a matrix, multi-country environment and balances global alignment with local needs.
• Passionate about sports and the outdoors, with genuine enthusiasm for our products and consumers.

You Have

• Strong expertise in eCommerce within the consumer goods industry, at Director or Senior Manager level (mandatory).
• Demonstrated experience in scaling and optimizing,  channel growth and business development
• Proven ability to manage managers, set clear objectives, and empower teams to generate ideas and take ownership.
• Experience in a matrix organization with cross-functional and international collaboration.
• A solid understanding of KPIs, forecasting, digital marketing, UX, and eCommerce operations.
• Fluency in English and French.

Perks & Benefits

• 🎁 Significant discounts on Columbia and Sorel products
• 🌍 Soft mobility policy (Geneva office only)
• 👩‍⚕️ Health insurance allowance for employees in Switzerland
• 🧘‍♀️ Pilates and yoga classes on our premises, and running groups or sports activities
• 📚 Unlimited access to LinkedIn Learning
• 📖 A monthly Learning Hour for training, discovery and learning
• 👩‍🏫 Unlock your potential: access to in-house training courses (feedback, leadership, Insights®...)
• 🌈DEI initiatives to exchange and strengthen our involvement around these themes

About The Culture

• At Columbia Sportswear, we value an inclusive and open culture that emphasizes the absence of barriers between team members. We are committed to fostering a sense of belonging by encouraging personal connections at all levels, which creates a cohesive and supportive work environment.
• Team members serve as ambassadors for our brand, finding motivation in being part of an organization dedicated to activities they are passionate about. This dedication reflects our commitment to building a team that takes pride in our products and values.
• We offer the opportunity to work for a US-based company within a multicultural environment, where your job has an impact across different countries.
• Our "Always Be Learning" culture of continuous learning enables our employees to identify and develop skills that will enable them to continue to grow within the company.
• "Unlock Your Potential" is the spirit that characterizes our vision of employees' development: to offer them opportunities to grow, in their job, in their team or even to change jobs completely. We grow our people to grow our business.

To learn more about us and our culture, visit our page on Welcome To The Jungle: https://bit.ly/49bl1i5

About The Hiring Process

1️⃣ If your application is selected: a 30-45mn introductory interview with our Talent Acquisition Team to talk about yourself, your motivations and the role

2️⃣ Interview with the hiring manager by the end of October (online)

3️⃣ Interview with the Global eCommerce technical team (online)

4️⃣ Interview with  the General Manager with case study presentation (onsite)

5️⃣ Interview with selected EMT leaders + HR (online)

6️⃣ Your unique strengths align perfectly with our team: we are thrilled to extend you an offer!

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.