Sr. Specialist, CRM Marketing

Position Summary

The Guitar Center Company is seeking a highly skilled and technically adept Sr. Specialist, CRM Marketing to elevate our customer communication strategy across Guitar Center and Musician’s Friend. This role combines high-volume campaign execution with a forward-thinking approach to automation and personalization using Salesforce Marketing Cloud (SFMC). The ideal candidate brings strong hands-on experience in batch/bulk email execution, a sharp eye for scalable opportunities, and the technical fluency to evolve manual efforts into automated journeys. You’ll partner with cross-functional teams to ensure timely delivery of campaigns today, while designing smarter solutions for tomorrow.

Key Responsibilities

• Build and deploy batch email and SMS campaigns, ensuring accurate setup, segmentation, creative integration, and QA across devices and platforms.
• Evaluate high-volume or recurring batch sends to identify candidates for automation, developing logic and data requirements to transition these into scalable lifecycle journeys.
• Design and manage multi-step customer experiences in Salesforce Marketing Cloud using Journey Builder, Automation Studio, and dynamic content strategies.
• Leverage AMPscript, personalization logic, and real-time CRM data to tailor content based on behavior, preferences, and lifecycle stage.
• Collaborate with data and analytics teams to define audience segmentation, configure and manage data extensions, and build SQL queries for precise targeting.
• Work with marketing and web teams to establish key event tracking or data collection signals that power automated triggers and journey enrollment.
• Contribute to campaign automation efforts that reduce manual work, improve targeting precision, and speed up deployment timelines.
• Serve as a technical mentor to more junior team members, offering guidance on personalization scripting, automation strategy, and SFMC best practices.
• Conduct thorough QA testing to ensure rendering and logic accuracy across browsers, devices, and operating systems.
• Troubleshoot platform-specific issues related to personalization, deliverability, or journey performance.
• Document workflows, scripting patterns, and processes to support long-term scalability and internal knowledge sharing.
• Partner with other teams to align CRM efforts with business goals.

Qualifications

Required Qualifications

• 3+ years of CRM/email marketing experience, ideally within a high-volume environment and with deep hands-on use of Salesforce Marketing Cloud.
• Proficiency in:
• Experience building and improving batch campaigns as well as identifying pathways to automated lifecycle communications.
• Strong working knowledge of HTML/CSS and ability to troubleshoot technical or rendering issues.
• Familiar with campaign performance tracking and reporting via tools such as Adobe Analytics, Omni Analytics, or SFMC dashboards.
• Passion for CRM innovation and a proactive mindset toward improving efficiency, personalization, and customer experience.
• Strong collaboration and communication skills with an ability to thrive in a cross-functional environment.
• Bonus: A genuine enthusiasm for music and gear, whether as a musician, hobbyist, or fan.

Why Guitar Center? Here's just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $70,000 - $85,000/yr depending on background and experience.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com.

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to recruiting@guitarcenter.com.