CVM & Digital Analytics Senior Manager

Job Description

• Deliver descriptive, diagnostic, and prescriptive analytics through compelling business storytelling to support strategic decision-making.
• Design and implement dynamic dashboards and visualizations that provide actionable insights to key stakeholders.
• Perform advanced customer segmentation using behavioral patterns, geolocation data, digital footprints, and product/channel affinities.
• Evaluate the effectiveness of Customer Value Management (CVM) campaigns by analyzing uptake, incremental revenue, and control group comparisons.
• Collaborate with product managers to uncover and prioritize CVM opportunities through deep data analysis and insights.
• Analyze engagement patterns across loyalty and premium customer segments to enhance retention and increase value.
• Monitor and report on key digital metrics such as Monthly Active Users (MAU), Daily Active Users (DAU), and overall usage to identify growth opportunities for digital products.
• Enable marketing and sales teams with intelligent reporting tools to continuously assess and optimize offer and product performance.
• Develop and deploy advanced AI/ML models to predict customer behavior, personalize experiences, improve retention, boost ARPU, and implement Next Best Offer (NBO) strategies.

Academic Qualification

• Graduation in Computer Science/Applied Statistics/Business/Relevant Field

Job Experience Required

• 4+ years of experience including 2 years in a relevant field

Required Capabilities

• Strong knowledge in RDBMS technologies, MS Excel, and PowerPoint
• Strong knowledge in Reporting & Business Analysis
• Strong knowledge on Telecom industry value chain, insight, and dynamics
• Business Communication and presentation skill
• Demonstrate strong analytical and storytelling skills and the ability to find relevant stories by connecting dots
• Demonstrated knowledge of analytical/statistical techniques and their applications 
• Knowledge of data visualization tools (Micro Strategy, Tableau, Power BI etc.) 
• Working knowledge of/experience in R/ Python and SQL
• Ability to manage specific tasks to completion with minimal direction.
• Hands-on experience in developing AI/ML models

Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country. Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape. At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.