Data Analyst III

Overview

Fanatics Betting & Gaming is seeking a Data Analyst III to play a key role in optimizing and scaling our VIP program through data-driven insights. This position will focus on performance tracking, reporting, and ad-hoc analysis to drive strategic decision-making and enhance customer engagement. You will be responsible for building and maintaining Tableau dashboards, writing SQL queries, and leveraging automation and data engineering best practices to extract and analyze large datasets in a scalable fashion. Your insights will directly impact sales operations, customer reinvestment strategies, and VIP journey optimization, helping to create a seamless, high-value experience for our most engaged users.

Key Responsibilities

• Build and maintain Tableau dashboards to visualize VIP program performance and key business metrics.
• Develop SQL queries to extract, analyze, and manipulate large datasets, driving customer engagement insights.
• Collaborate with analytics engineering teams to build and maintain data pipelines for VIP related data.
• Analyze sales operations, customer reinvestment trends, and engagement behaviors to inform VIP program strategy.
• Develop predictive models to optimize customer segmentation, routing, and personalized VIP journeys.
• Provide data-driven recommendations to improve customer relationships, maximize engagement, and enhance the VIP experience.
• Automate reporting processes and streamline data workflows for efficiency and scalability.
• Effectively communicate insights to commercial, marketing, operations, and executive leadership teams to drive strategic initiatives.

Experience & Skills

• 5+ years of experience in data analytics, business intelligence, or data engineering.
• Advanced SQL proficiency, with experience handling large-scale datasets and optimizing queries.
• Strong expertise in Tableau for dashboard development, visualization, and performance tracking.
• Understanding of analytics engineering best practices, pipeline optimization, and automation.
• Experience with DBT is a plus.
• Ability to think strategically and translate data into business insights and revenue-driving recommendations.
• Experience with customer loyalty programs, engagement analytics, or VIP strategy is a plus.
• Self-motivated, highly detail-oriented, and strong problem-solving mindset with the ability to work independently.
• Excellent communication skills, with the ability to present data insights to both technical and non-technical stakeholders.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $120,000 to $160,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.