Head of GTM (Vans APAC)

Oversees regional E2E GTM process, collaborating with the global GTM team from initial planning to market exit, aligning market nuances into global objectives and synchronizing execution across functions.

Key responsibilities include coordinating key regional GTM milestones, driving alignment between regional teams, and driving consistency in brand representation in markets that meet global objectives

Impact Of Decisions

Lead and manage all regional GTM team members

Balances global brand alignment with regional adaptations, impacting brand perception and customer engagement
 

Typical Interactions

Global GTM and Product teams to align regional strategies with global objectives and timelines

Marketing teams to develop regionspecific campaigns that align with GTM initiatives
 

Individual Accountabilities

Preparation for seasonal execution – Work with global GTM team and product creation team to ensure regional milestones are aligned with objectives.

E2E process execution – Align regional strategies with global objectives and partner with global GTM team to layer regional perspectives (incl. local market demands and consumer insights) into global GTM process. Coordinate SMS for regions. Act as primary point of contact for regional GTM updates, inquiries, and feedback.

Ongoing process optimization – Partner with global team to evaluate regional GTM performance, track KPIs, and identify areas for improvement. Ensure regional collaboration and feedback into global process at correct touchpoints

Experience

6-8 years managing GTM processes, focusing on balancing global objectives with regional execution

Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns

Ability to manage cross-regional milestones and on-time delivery

Essential Skills

Gtm Strategy Alignment

Metrics and analytics expertise

Communication And Influence

R-20250929-0008