Vice President, Marketing & Communications

This Opportunity

WSP is seeking a Vice President, Marketing & Communications to work out of any of our US WSP offices. The position will report into the Chief Communications Officer. 

Leads a team of Marketing & Communications professionals and serves as an active member of the U.S. Leadership Team (USLT). Focused on positioning WSP for continued and accelerated growth in key U.S. markets through strategic marketing campaigns and activations. Plays a key role on the Global MarComs Leadership Team, ensuring alignment with WSP’s client programs and strategic growth priorities.

Drives compelling internal storytelling to foster a strong employee experience, while advancing external strategies to elevate brand awareness, support business growth, and increase market share and profitability. Actively contributes to shaping WSP USA’s growth strategy and business direction from a Marketing & Communications perspective - representing the voice of key stakeholders and balancing long-term brand health with short-term commercial opportunities. Proactively defines audience, narrative, and channel strategies for the region, and delivers market share initiatives in collaboration with key customers and stakeholders, all within the framework of WSP’s global brand.
 

Your Impact

• Contribute to the development of the USA business strategic activation plan by providing client and market insight to inform growth areas and go-to-market approach.
• Contribute to the development of our global brand, marketing and communications strategy and plan, and lead the implementation in the USA to define WSP’s position in the market and generate business growth. 
• Provide leadership input, strategic thinking, and cross-functional collaboration to business decision-making.
• Active team member of the Global MarComs Leadership Team through contribution to worldwide plans.
• Collaborate with worldwide peers to ensure alignment and to embed our Global Business Partner Model.  
• Formulate strategies based on client feedback, market insights and projections, that support key pursuits, client opportunities, and generate business growth.
• Drive in-market activities and partnerships that enhance brand visibility and client engagement.
• Counsel the Region President and senior leaders on effective communication strategies, both internal and external, and emerging public issues. 
• Manage crisis communications and media relations.
• Develop strategic external communications plan to identify PR and media opportunities in the USA, aligned with Global External Communications plan and wider Global Leadership.  
• Lead a team of marketing and communications specialists and manage team performance.
• Prepare and manage annual budget for the USA marketing and communications function, manage expenditure and analyze variances, within the Global MarComs operating model.  

Who You Are

Required Qualifications

• 17+ years of experience in the professional services industry, preferably with multiple sectors and service lines and in a global and/or matrix organization. 
• Bachelor's degree in marketing, Communications, or Business
• Strong professional communications and marketing skills and experience.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders. 
• Excellent leadership and team management skills, with the ability to inspire, mentor and develop communications and marketing professionals. 
• Experience with media relations and crisis communications, as well as change and M&A communications and brand integration activities.
• Demonstrated ability to partner and collaborate with internal stakeholders to implement strategic initiatives.
• Advanced stakeholder management and influencing skills.
• Adaptability to changing priorities and ability to manage competing deadlines.
• Collaborative, inclusive team player.
• Excellent communication skills, both written and verbal.
• Strong project management skills.

Preferred Qualifications

• Master's degree in marketing, Communications, or Business

#Li-Ab3

WSP Benefits
WSP provides a comprehensive suite of benefits focused on providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.
 

Compensation
Expected Salary (all locations): $152,500.00 - $351,120.00
 

WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant’s education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.
 

About WSP

WSP USA is the U.S. operating company of WSP, one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the buildings, transportation, energy, water and environment markets. With more than 15,000 employees in over 300 offices across the U.S., we partner with our clients to help communities prosper.

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WSP provides a flexible and agile workplace model while meeting client needs. Employees are also afforded a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on providing health and financial stability throughout the employee’s career.

At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be essential in meeting client objectives, goals and challenges. Are you ready to get started?

WSP USA (and all of its U.S. companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status.

The selected candidate must be authorized to work in the United States.

Notice To Third Party Agencies:

WSP does not accept unsolicited resumes from recruiters, employment agencies, or other staffing services. Unsolicited resumes include any resume or hiring document sent to WSP in the absence of a signed Service Agreement where WSP has expressly requested recruitment/staffing services specific to the position at hand.  Any unsolicited resumes, including those submitted to hiring managers or other business leaders, will become the property of WSP and WSP will have the right to hire that candidate without reservation – no fee or other compensation will be owed or paid to the recruiter, employment agency, or other staffing service.