Head of Luxury and Lifestyle Brand Delivery

The Role

Guided by the global brand strategy, this role leads the end-to-end delivery and performance of IHG’s Luxury & Lifestyle brands in the Americas (Kimpton, InterContinental, Vignette, and Regent). It translates global vision into regionally relevant strategies and ensures execution at the hotel level by embedding brand standards, safeguarding delivery, and engaging senior stakeholders across ownership, operations, and hotel leadership.

The role drives net system size growth, brand differentiation, and guest journey excellence by localizing global initiatives and shaping regional input. As the brand voice across design, operations, development, R&B, and hotels, this leader protects brand integrity through waivers, PIPs, renovations, and openings, while supporting development and commercial teams to enhance performance.

By orchestrating brand delivery across the full ecosystem—from concept to on-property execution—this role ensures sustainable growth, operational efficiency, and meaningful value creation for owners and guests in the Americas.

Your Day-To-Day

• Lead regional brand strategy and planning: Serve as the senior brand business leader for the Americas, driving the development of regional brand strategies, annual business plans, and 3–5-year strategic plans to strengthen brand positioning and achieve brand objectives.
• Champion brand presence and growth: Represent the brand in owner and development pitches, act as a trusted liaison with senior leaders across IHG and the industry, and ensure the brand’s voice, value, and vision are consistently brought to life. Translate consumer insights and owner trends into actionable strategies that grow brand presence and revenue in current and target markets.
• Safeguard brand integrity in hotel openings: Review and approve hotel-level creative concepts for pre-opening properties, including brand expressions, identity systems, and R&B concepts. Ensure alignment with global brand strategy and delivery of a consistent, differentiated guest experience.
• Strengthen owner value proposition: Own the communications strategy for the owner value proposition across Masterbrand and stay brands. Partner with Development Marketing to ensure messaging is clearly articulated, consistently reflected in materials, and effectively leveraged to drive growth and owner confidence.
• Drive execution of brand extensions: Lead regional implementation of brand extensions (e.g., all-inclusive, residences, clubs), ensuring alignment with global strategy and consistent execution across markets.
• Pilot and scale brand initiatives: Lead the planning, piloting, and rollout of brand hallmarks, product/service innovations, and other initiatives to enhance brand delivery and guest experience.
• Partner for continuous improvement: Collaborate with Global Brand Management to establish feedback channels that support continuous learning, process and program improvement, and help maintain or accelerate competitive advantage.
• Build and develop high-performing teams: Develop and execute a talent strategy to grow technical competencies and performance standards. Inspire, coach, and challenge team members to foster a culture of innovation, collaboration, and strategic thinking.
• Optimize team structure and capability: Organize roles and responsibilities to best leverage individual strengths, optimize team capability, and ensure alignment with budgetary and FTE plans. Set clear goals, performance standards, and operating procedures.

What we need from you

• Education & Background: Bachelor’s degree (or international equivalent) in Marketing or Business; MBA preferred. 10–15 years of experience in marketing, innovation, or brand leadership, ideally within luxury, lifestyle, or hospitality sectors.
• Luxury Brand Expertise: Proven success in luxury brand management and experience delivery, with deep understanding of luxury consumer behaviors and the ability to translate insights into compelling brand strategies.
• Strategic & Analytical Thinking: Exceptional strategic mindset with strong analytical skills; ability to interpret market data, assess performance, and develop revenue-driving strategies.
• Stakeholder Engagement: Demonstrated ability to influence and build trust with senior stakeholders, including owners, developers, and external partners, especially in the luxury space.
• Global-Local Balance: Skilled at balancing global brand standards with regional cultural insights to deliver locally relevant, world-class guest experiences.
• Project & Financial Management: Strong project management experience with budget ownership; capable of leading complex initiatives and managing multi-partner relationships effectively.
• Leadership & Communication: Proven people leadership with a focus on talent development and team performance; excellent communication skills and executive presence for engaging internal and external audiences.

Location –Atlanta, GA. Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $100,000 to $220,000.00.  This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.  

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?