Data Security and Usage Integrated Marketing Lead

Cyber-attacks remain one of the most significant threats to organizations of all sizes, with the global cost of cybercrime now exceeding $8 trillion. Today, more than one million customers rely on Microsoft Security products to safeguard their digital assets. Our mission—to empower every person and organization on the planet to achieve more by building a safer world—has never been more urgent. We are seeking an Integrated Marketing lead to build integrated marketing plans for our Data Security & Governance Solution Play and to drive usage of our security products. You will lead our Data Security & Governance Solution Play, building and executing an innovative integrated marketing plan that illustrates the value of our cybersecurity solutions and drives engagement/leads. You will also build and execute integrated marketing plans to drive usage for the Security business. This role will need to earn influence across multiple levels of the organization to create compelling, customer-focused, integrated marketing campaigns that drive awareness and acquisition for Microsoft Security. This position is for a marketing professional with demonstrated success building and executing integrated marketing strategies and a drive for results. Candidates will need communication skills, executive presence, and the ability to influence and inspire stakeholders across all levels and functions in the organization.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

• Build and execute integrated marketing strategies to drive usage.
• Develop integrated marketing strategy for Data Security & Governance, including the customer journey across digital marketing channels to drive acquisition/engagement.
• Develop and oversee implementation of global re-engagement strategy with nurture and promotional emails in close coordination with Marketing Operations and the security editorial calendar.
• Support quarterly and fiscal year priorities and planning by identifying investment opportunities and areas of growth to bring focus to our marketing execution.
• Collaborate with Product Marketing teams to understand market dynamics, business opportunities, product roadmaps, and disclosure plans.
• Collaborate with Analytics teams to support Integrated Marketing reviews and leverage self-serve dashboards to independently analyze performance and generate actionable insights.
• Share and evangelize marketing plans, gathering feedback based on research and learnings.
• Support new Product Marketing initiatives, determining appropriate levels and methods of support and necessary reprioritization of resources through a v-team.
• Collaborate with channel leads to develop and execute comprehensive channel plans, ensuring seamless integration into the customer journey.
• Drive innovation through test-and-learn marketing experiments to optimize strategies and results throughout the customer journey.
• Lead bi-weekly syncs across channel and IM leads for shared learnings and briefings.
• Embody our culture and values. 

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
• 3+ years experience in marketing strategy, campaign execution, or program management.

 Additional or preferred qualifications 

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.

 

Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay   

Microsoft will accept applications for the role until October 9, 2025.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.