Director of Digital Marketing & Demand

Who We Are

LoadUp is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We pride ourselves on being a customer-centric organization, revolutionizing the way home services are delivered.

We are looking for talented, committed, driven individuals to join our team! LoadUp is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies four years in a row (2019 - 2023).

Our Core Beliefs

At LoadUp, we exist to glorify God by pursuing excellence in all we do. Our definition of excellence is not perfection but rather a commitment to continual improvement, attention to detail, and the highest level of integrity. While each team member has a specific, clearly defined role, we’re all connected by a strong set of core beliefs that have been developed to foster advancement and guide our decisions. To bring out the best in our people, we look for individuals who exhibit these core beliefs every day.

• Profit Drives Purpose - We believe running a profitable business affords us the opportunity to fulfill our professional and personal purpose in life.
• Right Shell - We constantly need to be evaluating whether our processes, systems, and people are right sized for maximum agility.
• Own It - Everyone has a stake in the company and, therefore, is responsible for their performance.
• Fellowship Matters - We believe there is power and connection in being present in the same physical space.
• Live in Truth - We’re committed to winning the right way. Call it like it is. No sugar coating.
• Action Over Words - Words are important but 1000 words get trumped by 1 intentional action.
• Build to Last - We’re building this company to last and withstand the test of time. We play the long game in our decision-making and execution.

About The Role

LoadUp is seeking a dynamic Director of Digital Marketing & Demand to lead digital growth and demand generation across our house of brands. In this role, you’ll own the strategy for web, SEO, social, and content, ensuring every channel works in harmony to drive brand awareness, generate qualified demand, and deliver measurable business results.

You’ll be responsible for setting the vision, managing budgets, and mentoring a talented team, while also rolling up your sleeves to execute when needed. This is a high-impact leadership role for a results-driven marketer who thrives on building scalable strategies and leading teams to success.

What You'Ll Do:

Strategy & Leadership

• Lead LoadUp’s digital marketing strategy and manage budgets to achieve growth and profitability goals.
• Build and optimize demand generation programs across both B2C and B2B audiences.
• Manage and mentor a high-performing marketing team, fostering accountability, innovation, and professional growth.
• Stay ahead of digital, AI, and consumer trends to keep LoadUp at the forefront of marketing innovation.

Website & Digital Experience

• Own website strategy in partnership with web development and brand teams, making it our most powerful sales and brand platform.
• Drive site optimization to improve conversions, elevate customer experience, and strengthen brand consistency.
• Evaluate and implement tools, integrations, and technologies that enhance digital performance.

Channel & Campaign Management

• Oversee SEO, media, content, and social to ensure all channels work together to deliver measurable results.
• Guide the creation and optimization of content including blogs, guides, landing pages, and digital assets.
• Lead development of thought leadership and conversion-focused content that drives awareness and demand.
• Manage agency partners, ensuring campaigns are efficient, effective, and always on brand.

Collaboration & Partnerships

• Partner with Sales, Operations, and Product teams to align digital strategy with the full customer journey.
• Ensure messaging, campaigns, and digital experiences consistently build demand and brand value.

Analytics & Performance

• Define KPIs and hold the team accountable for delivering results.
• Leverage analytics platforms (Google Analytics, SEMrush, Ahrefs, etc.) to track performance and connect marketing to revenue impact.
• Foster a culture of testing, optimization, and continuous improvement.

What You Bring:

• 10+ years of digital marketing experience with a strong balance of strategic leadership and hands-on execution.
• Proven track record of leading teams, managing budgets, and delivering measurable business growth.
• Success driving demand and conversions across both B2C and B2B markets.
• Deep expertise in SEO, website strategy, paid media, social, and content marketing.
• Strong project management skills, with experience working in Agile environments.
• Comfortable collaborating with web development and design teams to optimize websites for brand consistency, user experience, and conversion.
• Skilled at managing and partnering with external agencies to deliver results.
• Familiarity with WordPress, HTML, CSS, and digital design tools.
• Advanced analytical ability with expertise in Google Analytics, SEMrush, Ahrefs, and related platforms.
• A collaborative leader who inspires teams, influences cross-functional partners, and isn’t afraid to roll up their sleeves when needed.

What You Can Expect

At LoadUp our goal is to foster an environment that celebrates the success of all team members and build a winning culture. We offer a dynamic, transparent work environment where innovative ideas thrive, and teamwork is key to providing exceptional service to our customers. If you're looking to contribute to a company that values making a positive impact while constantly seeking new paths to success, we're the perfect place for you.