Global Media Lead, Direct Response Marketing, Reality Labs

We are looking for a retail marketer with a focus on direct response to join our in-house organization of Direct Response Marketing experts responsible for planning and execution stewardship for all consumer campaigns across the Meta Reality Labs portfolio. Our team is focused on growing sales and usage of our products through paid and non-paid channels across the largest retail and non-retail platforms in the world. The core of our effort revolves around driving incremental impact and we partner closely with Data Science, Channel Marketing, Creative, Data Engineering, and Product teams to deliver outcomes for our business.Global Media Lead, Direct Response Marketing, Reality Labs Responsibilities

Help shape and execute the short- and long-term retail strategy for the Reality Labs program by driving testing, infrastructure, creative, expansion, and signals roadmaps in collaboration with key cross-functional teams

Drive campaign execution with media agency partners

ensuring continuous improvement while exceeding key performance indicators, including both online and offline sales

Develop data-backed tactical recommendations within impactful work streams that ladder to overarching strategy

Proactively identify, propose, and implement initiatives that improve the team’s impact, processes, tools, infrastructure, and workflows

Own outcomes for our products across several global retail platforms by defining campaign needs, strategy, and learning agendas, while providing data-backed insights and recommendations for internal and external teams to execute against

Build and manage relationships with cross-functional team members both internally and externally across a wide variety of disciplines (Marketing, Creative, Retail, Product, and Data Science) to ensure successful product outcomes

6+ years of experience in growth marketing, retail marketing, digital marketing, or equivalent

Demonstrated experience owning global projects across multiple cross-functional stakeholders and external partners

Demonstrated track record working with data and experience taking an analytical approach across the marketing ecosystem

Experience with A/B testing, incrementality measurement, and channel optimization

Experience working directly with Data Science and evaluating marketing performance

Familiarity working with US-based retail channels and international retail channels

Familiarity optimizing online and offline retail presence for consumer electronic products

Minimum QualificationsPreferred Qualifications For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.