Web Marketing Student Assistant

Department Overview:

InterPro’s mission is to advance the Wisconsin Idea for the College of Engineering by delivering professional education programs and learning services to individuals and organizations. We are the premier UW–Madison organization offering a portfolio of professional education programs and services focused on the needs of engineers, managers, technical professionals, and partner organizations, to guide them into the future.

To learn more about InterPro, visit interpro.wisc.edu

Anticipated Start Date:

October 2025

Anticipated End Date (If Applicable):

 

Remote Work Eligibility Detail:

Partially Remote

Anticipated Hours Per Week:

Minimum: 10 Maximum: 20

Schedule:

Flexible hours between Monday and Friday, 8:00AM to 5:00PM CT. We work around your class schedule! Hours can change every semester.

The duration of this appointment is for the 2025-26 academic year with the opportunity to extend beyond.

Salary/Wage Range/Lump Sum:

Minimum: $15.00 

Number Of Positions:

2

Qualifications:

You Are:
• A current UW–Madison student (all majors welcome; additional consideration given to individuals pursuing an undergraduate or graduate degree in Marketing).
• Organized, reliable, and detail-oriented.
• A clear communicator and collaborative team member.
• Enthusiastic about learning new tools and technologies.
• Interested in websites, digital media, and online communication.

You’ll Enjoy:
• Editing and optimizing website content.
• Analyzing key web metrics and customer journeys.
• Creating graphics or video content.
• Testing new ideas, including emerging AI tools.
• Contributing your skills wherever they’re needed.

Knowledge, Skills & Abilities:

• The following experience is preferred, but not required:
• • Familiarity with WordPress or other content management systems.
• • Basic HTML.
• • Google Analytics or Looker Studio.
• • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere).
• • Social media platforms (LinkedIn).
• • Microsoft Office (Word, PowerPoint, Excel).
• • Email marketing tools (Eloqua, Constant Contact).
• • Collaboration tools (Box, Google Drive, Teams, Zoom).

Position Summary/Job Duties:

As a Web Marketing Student Assistant, you’ll play a hands-on role in making our website the best it can be. You’ll work closely with our Marketing Director and Marketing Specialist to:
• Keep content fresh by updating page templates, copy, and media.
• Improve visibility through search engine optimization (SEO), including page content, meta tags, and metadata.
• Review page design and embedded features to enhance user experience.
• Monitor website performance (like load speed and core web vitals) and suggest improvements.
• Track analytics to understand traffic, visitors, conversions, and the full customer journey.
You won’t just be updating web pages - you’ll be learning how digital marketing works, practicing real-world skills, and contributing to projects that make a difference for professional engineers and technical experts across the world.

Physical Demands:

N/A

Institutional Statements:

Equal Employment Opportunity Statement:

UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.

Institutional Statement On Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu

Accommodation Statement:

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/