Senior Manager, Match Day and Growth Marketing

Description

U.S. Soccer Overview

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.

U.S. Soccer is in a period of significant growth, with ambitions plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.

Position Description

The Senior Manager, Matchday and Growth Marketing will lead the strategic planning, execution, and optimization of integrated marketing campaigns that elevate the matchday experience, expand the Federation’s fanbase, and foster deeper connections with supporters across all channels.

The ideal candidate is a strategic thinker and hands-on executor with proven experience in live event marketing, digital growth, and brand storytelling. They thrive in a fast-paced, results-driven environment and have a passion for soccer, fan culture, and growing the sport in the U.S.

Primary Responsibilities

Matchday Marketing

• Develop and execute integrated marketing campaigns to drive ticket sales, attendance, and fan engagement for U.S. Soccer controlled national team matches.
• Collaborate with Events & Ticketing, Partnerships, Event Operations, Brand, Content, Social and Communications teams to deliver best-in-class matchday experiences.
• Lead creative thinking and development of promotional assets (paid media, digital, social, email, in-stadium activations).
• Create, deliver and measure a holistic go-to-market plan for matches inclusive of goals and the full marketing mix from announcement to matchday in domestic and international markets. 
• Develop and drive match announcement strategy specifically for senior national team events, working closely with Local Organizing Committees (LOCs) and Sports and Entertainment Commissions (SECs) in local markets plus External Communications and Content teams to drive immediate impact and ticket sales.
• Act as the central hub for all Matchday-related activities, anticipating challenges and proactively addressing issues before they escalate. 
• Lead all Matchday external and internal marketing planning and delivery meetings, establishing and managing meeting cadences, and ensure effective communication across teams. 
• Manage and provide regular updates to key stakeholders on all matchday projects and initiatives. 
• Oversee the match announcement process, bringing innovative and creative approaches to execution. 
• Focus on proposition development and match storylines for matches in partnership with Brand, Events & Ticketing, Communications and Content teams. 
• Collect, manage, organize and present campaign reporting to share performance and learnings with cross functional and senior leadership teams. 
• Collaborate with analytics and product teams to communicate data and technical requirements for performance marketing needs and prioritize initiatives based on business objectives. 

Growth Marketing

• Lead digital marketing strategies focused on fan acquisition, engagement, and retention across paid media, CRM, and owned channels.
• Partner with Content, Digital, and Data Analytics teams to design growth campaigns that expand reach, drive conversions, and maximize lifetime value of fans.
• Provide strategic guidance to team members and cross-functional partners.
• Champion a fan-first mindset within the organization, advocating for innovative approaches to deepen connections with U.S. Soccer supporters.
• Maintain and take ownership of marketing initiatives to help drive awareness to U.S. Soccer events and programs by tracking goals, KPI’s and forecasts. 
• Manage marketing approach and media strategy to scale impact of match announcements and drive conversion (sales). 
• Lead relationship with key agency stakeholders and digital buyers to drive forward U.S. Soccer’s marketing and revenue goals.  
• Leverage data-driven insights and A/B testing to improve campaign performance and efficiency.
• Develop and manage performance marketing budgets, reporting on ROI and key metrics.
• Manage agency and vendor relationships to deliver high-quality, on-brand campaigns.
• Collaborate with sales team to drive ticket sales, acquire new fans and Insiders (loyalty members) through all marketing channels including paid search, SEO, affiliate and paid social in partnership with marketing. 
• Work with creative and marketing teams to lead the testing pipeline 
• Develop strategies to enhance segmentation, targeting, personalization and reach across paid channels. 
• Optimize vendor relationships to increase performance and process efficiency while holding vendors and partners accountable to KPI goals.  

Locs

• Incorporate local market nuances into planning and execution to ensure tailored, relevant experiences. 
• Create in-market relationships with CVBs, Sports Commissions and local organizations to help drive interest in awareness in events. 
• Partner with local influencers and creators to drive awareness and conversion for matches. 
• Bring exciting and brand-new ideas localized for announcements  

Requirements

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 7–10 years of experience in marketing, with at least 3 years focused on live event or sports marketing and growth/digital marketing.
• Strong expertise in integrated marketing, campaign management, paid media, CRM, and fan engagement strategies.
• Proven track record of delivering measurable business results (ticket sales, fan acquisition, digital engagement).
• Excellent project management, communication, and leadership skills.
• Capable of working in fast-paced and demanding environments.
• Must be able to connect “micro” details to the “macro” vision and mission.
• Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook).
• Passion for soccer and understanding of the U.S. sports and entertainment landscape.
• Ability to travel and work non-traditional hours, including nights and weekends, for matchdays and events.

Desired Qualifications

• Experience working in the sports industry.
• Passion for soccer and a deep knowledge of the soccer landscape in the United States.
• Spanish or bilingual language skills a plus.

U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.

U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.