Demand Generation Manager

Demand Generation Manager

Department: Legal Operations

• Employment Type: Full Time

Location: Jacksonville, Florida

• Reporting To: Millie Leads

Description

We are looking for a Demand Generation Manager to own the revenue engine that creates a predictable pipeline of qualified leads for Sales. This is a role for someone who thrives on solving complex marketing problems, building systems, and optimizing processes to drive measurable growth.

This is not a maintenance role; it’s a builder’s role. You will have ownership over the systems and processes that drive the company’s growth engine. You’ll be trusted to design, test, and optimize demand generation programs with autonomy. We expect rigor, precision, and results — and we’ll give you the tools and freedom to deliver them.

If you are a strategic thinker who wants to design, test, and refine digital marketing programs, and you prefer data over guesswork — this role is built for you!

Key Responsibilities

What You’ll Do

Campaign Strategy & Execution

• Build multi-channel campaigns across email, paid ads, social, and webinars.
• Structure campaigns around the buyer journey: awareness → consideration → decision.
• Partner with Sales on precise follow-up sequences to maximize conversion

Lead Nurture & Automation

• Own the marketing automation platform (HubSpot, Marketo, or Pardot).
• Design nurture tracks to convert prospects not yet ready to buy.
• Define and refine scoring models for clean MQL → SQL handoffd

Pipeline & Funnel Analytics

• Track and report on MQLs, SQLs, CAC, CPL, and funnel conversion rates.
• Monitor pipeline contribution and campaign ROI with accuracy and transparency.
• Provide leadership with clear, data-driven recommendations.

Cross-Functional Alignment

• Collaborate with Sales and Client Onboarding to ensure campaigns deliver the right type of leads.
• Work with Marketing and Product teams on content, launches, and promotions that fuel demands.

Growth & Experimentation

• Test and validate new channels (LinkedIn, ABM campaigns, niche communities).
• Conduct disciplined A/B testing on landing pages, CTAs, and email performance.
• Scale effective campaigns; eliminate inefficiencies quickly.

Who You Are:

• A curious problem solver who prefers facts, data, and systems over opinions.
• Independent and methodical — you like to design and refine processes that deliver measurable outcomes.
• Precise and analytical — you track details and metrics closely to ensure the machine runs smoothly.
• Direct and straightforward communicator who values clarity over fluff.
• Comfortable working with autonomy, but willing to collaborate when it improves results.
• Motivated by building, optimizing, and owning a system that drives business growth.

Skills, Knowledge And Expertise

Qualifications

• 5+ years of experience in B2B demand generation and management
• Strong aptitude with technology and process adoption.
• Proven track record of building lead-gen programs that deliver pipeline
• Epertise with CRM & automation platforms (Salesforce, HubSpot, Marketo, Pardot)
• Strong analytical background — comfortable with CAC, CPL, funnel metrics, campaign ROI
• Experience with paid advertising (LinkedIn Ads, Google Ads, social)
• Independent, methodical, and precise — thrives on ownership and measurable results
• Experience in a law firm or similar professional services environment highly preferred.
• Exceptional organizational skills with the ability to juggle multiple priorities.
• Strong communication and problem-solving skills.

Benefits

Our award-winning law firm is at its best when it helps clients set measurable goals and develops multi-level strategies to achieve them. Our lawyers are trained to take ownership of our client’s challenges by getting close to the problem and close to the people who can benefit from the solutions we provide. We’re business-oriented lawyers equally comfortable as community leaders, private transaction counselors, or courtroom advocates. We pride ourselves on our people and their collective achievements. Besides our long list of legal industry honors, the firm has a track record spanning over a decade winning local, state, and national awards for being a “Best Company to Work For,” “Fastest Growing Company,” and “Best Law Firms in America.”

Our atmosphere and award-winning firm culture are collegial and professional, and our shared commitment to professional development is superior to our contemporaries. To learn more about our firm culture, please visit our website Jimerson Birr.

Our core values are simple: Commitment to service; Commitment to quality; Commitment to results.

Jimerson Birr is an equal-opportunity employer. All qualified applicants receive consideration for employment and all employees are treated during employment without regard to race, color, sexual orientation, religion, sex, age, national origin, genetic information, disability, veteran status, gender identity, and marital status.