Senior Director, Custom Research (FTC Maternity Cover)

Senior Director, Custom Research.

(Ftc Maternity Cover)

Location – London (Hybrid)

Data-Driven Research And Insights

MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.

Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.

As a truly full-service agency – research, insights, tracking, social, data science and more – we are perfectly positioned to solve unique (and fascinating) business challenges. We’re looking for passionate, curious, hungry people to join the team and help change the world – one research question at a time #FandomIsOurJam

This role sits within MarketCast's custom team - a small team in London that delivers strategic consultancy for clients in the areas of innovation, marketing, branding and communications. We answer client's business questions and operate as an extension of our client's insights teams, working collaboratively with them to solve their business problems.

To cover a period of Maternity Leave, on a fixed-term basis, we’re looking for someone who...

• Has experience in a Research Director capacity.
• Has had exposure to some qualitative projects would be ideal but not essential. Many projects have qual and quant components, and our ideal candidate can lead and support qual-quant integrated studies
• Experience leading quant projects and managing the client from start to finish - writing surveys, monitoring fieldwork, creating DP specs, running data, managing Quant Operations and analysis/reporting/presenting are all tasks for this role
• Understands in depth the different aspects of quantitative research, the pros and cons of different approaches including more advanced methods e.g. Max Diff, segmentation, Conjoint, heatmapping, sample weighting etc.,
• Has ideally had some experience with Youth (e.g. research with kids, parents), Family, diverse audiences or foundational type studies
• Will hit the ground running and is excited by the idea of learning on the job – absorbing and growing in real-time.
• Will be a good cultural and professional fit with our growing London team of hybrid Researchers, who service local clients across Europe
• Has a strong eye for detail, they sweat the small stuff as important as the big stuff.
• Is a creative thinker, if you come bursting with ideas and can see patterns in data, we’re excited.
• Is interested in either the Entertainment landscape, the Tech world, or the universe of Lifestyle Brands – we work with some of the biggest names in each category.

It’ll be helpful if you have:

• At least 8 years’ experience working in consumer insights / primary consumer research or marketing strategy or at a media / entertainment focused company.
• Bachelor’s degree in social sciences, Economics, Business, Marketing, Media & Communications, Film Studies or related fields.
• Experience with / interest in international trends and how culture impacts entertainment tastes and preferences.
• Are based or have a desire to live in London.

Benefits And Perks:

• 29 days annual leave, PLUS Bank Holidays*
• Flexi-time with core hours between 10am and 3pm
• A suite of benefits including food allowance for in office days
• 2 days’ work from home, per week
• 4% match pension scheme
• Enhanced maternity pay
• Regular social events in both of our UK locations
• Professional growth and career development

*Annual Leave will be prorated based on the duration of the fixed term contract.

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Core Values:

Curiosity Makes Us Tick 

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more. 

We Celebrate Wins

Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending 

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com