Digital Marketing Manager

We’re an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Main Accountabilities:

Social Media Management and Content Development

• Lead the social media strategy, aligning to the business strategy and 6 – 12 monthly, POAP (plan on a page).
• Creation and distribution of engaging content that resonates with target audiences. Ensure a smooth process from ideation to content creation to approval to publish.
• Manage social media presence across all platforms to build community and brand loyalty. Demonstrate year on year improvements in KPIs, within agreed budgets.
• Assist practices to actively maintain their local social media presence eg: education, development of templates as part of the LSM toolkit

Website

• Development of website content and functionality to continually improve patient experience and conversion.
• Work with agency on a clear roadmap for website development that aligns to business strategy and priorities
• Maintain website performance including booking engines and eCommerce sales.

Track results of campaigns/initiatives and generate actionable insights and regular performance reports for stakeholders

Seo And Sem

• Manage agency relationship(s), setting priorities and performance KPIs
• Ensure strong organic search performance through on-page and off-page SEO
• Manage paid search campaigns to maximize reach and conversions
• Work with Marketing Assistant to improve / maintain practice digital profiles on Google Business, HotDocs, MH1, Healthshare etc

Workplace Health & Safety

• Take care of your own health and safety and the safety of others
• Identify and advise of hazards, accidents and incidents
• Ensure all security systems are working and that all the team have an awareness of all loss prevention policies and processes.
• Report work-related hazards and incidents

Complete all required WHS training

Key Interfaces

• CMO Manager
• Marketing Team
• Operations: PDMs, PSMs, practices

Agencies

Key Skills & Competences 

• Highly proficient in Meta Ads Manager and social tools like Sprout/Hootsuite
• Demonstrated experience in SEO/SEM

Creative experience in content development

Relevant Experience/Qualifications

• Digital Marketing degree

Minimum 3-5 years’ experience in similar role

Join the A-Team and experience the A-Life!