AVP, Marketing, Financial Services - Investments and Partnership

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

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Job Description Summary

We take pride in the services we provide and value the relationships we develop to support the business in achieving their objectives. Our goal is to be the most trusted, innovative and agile learning and development organization; delivering solutions that build confidence and drive performance. If you are a strong leader that is adaptable, a problem solver, enjoys making a difference and are driven by your creative energy to share knowledge with others, we want to hear from you!



As the AVP, Marketing, you will lead our Financial Services (NF) Investments and Partnerships function that bridges fund marketing strategy, thought leadership consultation, and high-impact partnerships to drive business-line growth, brand equity, and engagement. You’ll be responsible for accelerating fund adoption across NF’s diverse distribution channels, including advisor-directed sales, institutional sales (IID), retirement platforms, and variable annuity and life products. You’ll serve on the NF Marketing Integration leadership team.

Job Description

Key Responsibilities:

• Lead a high-performing team of marketers, strategists, and account-based relationship managers. Oversee associate management and development, including performance management, salary planning and administration, training and development, workflow and organization planning, day-to-day management, hiring and placement. 
• Identify investment and resource needs of department and advocate for, secure and deploy to plan. 
• Oversee content and digital engagement strategy for cross-BU investments marketing (Annuity, RS and Life) inclusive of Investment Experience Hub. 
• Oversee highly-regulated investments product marketing function with an eye toward speed-to-market and compliance. 
• Lead thought leadership partnership strategy responsible for identifying, developing, and managing strategic alliances that enhance brand equity, expand customer reach, and drive integrated marketing initiatives across channels—ensuring alignment with regulatory standards and business objectives. 
• Build business cases and secure funding for partnerships. 
• Advance Investments to elevate selling systems across the NF portfolio of products, further positioning Nationwide as a financial services company. 
• Lead and execute IMG business segment marketing strategy. Partner with IMG third party asset manager team to expand brand, reach and engagement by optimizing available third party assets across marketing channels. 
• Drive experience and product innovation through research and testing. Champion automation and AI in experiences to accelerate outcomes and drive efficiencies. 
• Partner with NF Marketing and Sales teams to integrate Investments and Partnership assets and capabilities in marketing and sales processes. 
• Implement feedback loops and analytics to continuously improve customer satisfaction and loyalty. 
• Direct the development of business perspective work plans to determine needed resources to deliver program/project charters, requirements, user acceptance testing strategies, and system implementation. 
• Spearhead marketing and enablement efforts that support NF’s mission to serve the agricultural community, including through legacy planning and financial education initiatives. Creates and distributes targeted thought leadership strategies, content and expertise to solve financial futures for the Agricultural community, using proprietary research, internal expertise, and partnerships with industry leaders. Develops and supports relationships with Farm Credit Partners.  
• Lead the Nationwide Retirement Institute partnership strategy, Ag Financial partnerships (such as Land as Your Legacy) and key thought leadership relationships such the National Council on Aging and The American College.   
• Operate with a broad, enterprise-wide lens to align Investments and Partnerships marketing efforts with NF’s strategic goals, while also delivering measurable results at the channel and community level. 
• Lead a high-performing team of marketers, strategists, and experienced designers. Oversee associate management including performance management, salary planning and administration, training and development, workflow and organization planning, day-to-day management, hiring and placement, and disciplinary actions for direct and indirect reports.  

May perform other responsibilities as assigned.   

Reporting Relationships: Reports to VP, Marketing Integration - NF. Lead team of 16 professionals, including 4-6 direct reports. 

Typical Skills And Experiences:

Education:  BA in Marketing or Digital Field; MBA preferred.  

License/Certification/Designation: Role requires FINRA Series 26, 6 licenses. Will be required to acquire within 120 days of hire.  

Experience: Typically, 10 or more years of experience in marketing leadership roles, financial services preferred, with a strong focus on business-to-business audience development. Proven track record in senior marketing roles, ideally in financial services/investment management. Experience leading cross-functional teams and managing large-scale marketing initiatives.  

Knowledge, Abilities and Skills: Strategic Thinking: ability to develop and execute long-term marketing strategies aligned with business goals. Relationship Management: strong interpersonal skills to manage internal stakeholders and external partners. Analytical Acumen: proficiency in using data to drive decisions, measuring ROI, and optimizing effectiveness. Leadership: ability to inspire and lead teams, manage budgets, and influence C-suite executives. Investment management industry knowledge. Deep understanding of financial products (e.g., mutual funds, ETFs). Experience identifying, negotiating, and managing strategic partnerships.  

Other criteria, including leadership skills, competencies and experiences may take precedence.  

Staffing exceptions to the above must be approved by the hiring manager’s leader and Human Resource Business Partner. 

Values: Regularly and consistently demonstrates Nationwide Values. 

Job Conditions:

Overtime Eligibility: Not Eligible (Exempt). 

Working Conditions: Normal office environment. Some travel may be required.    

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.   

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

Note To Employment Agencies:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.