Public Relations & Analyst Relations Manager - NY

Description

We are seeking an accomplished Public Relations (PR) & Analyst Relations (AR) Manager to shape, protect, and elevate our brand reputation while strengthening relationships with top-tier industry analysts and firms. This senior-level role will act as the primary liaison with our PR agency, Gartner, Forrester, and other strategic partners, turning industry influence into tangible business impact. The ideal candidate is a seasoned communicator with a proven track record of driving thought leadership, securing high-impact media coverage, and maximizing analyst engagement.

2 main areas of responsibility 

Public Relations (Pr)

• Lead the development and execution of integrated PR strategies to elevate brand visibility and position Atera as an industry leader.
• Partner with and manage the external PR agency to secure consistent, high-value media coverage in top-tier outlets.
• Proactively identify opportunities for thought leadership and speaking engagements.
• Develop and maintain crisis communication protocols, act as a trusted advisor to leadership and ensure timely, accurate, and coordinated responses to media and stakeholders.
• Define success metrics for PR and AR programs, track and analyze media coverage, and deliver regular performance reports to senior leadership.

Analyst Relations (Ar)

• Build and maintain strategic relationships with key analysts at Gartner, Forrester, and other influential firms.
• Develop and execute AR strategies aligned with corporate objectives and go-to-market plans.
• Coordinate analyst briefings, inquiries, and strategy sessions to ensure accurate, positive, and timely coverage.
• Leverage analyst insights to inform product positioning, messaging, and competitive strategy.
• Manage deliverables for inclusion in relevant analyst reports, rankings, and evaluations..

Requirements

Qualifications

• BA in marketing, business, communications or related field. 
• 6+ years of experience in Public Relations, Analyst Relations, or a combined communications role, preferably in the tech/SaaS sector.
• Previous experience working with Gartner is a must.
• Proven ability to craft and execute strategies that build strong, influential relationships with Tier 1 media outlets and top industry analyst firms.
• Exceptional verbal and written communication skills, with the ability to distill complex topics into clear, compelling narratives.
• Strong strategic thinking, planning, and project management skills.
• Experience managing agencies, budgets, and comms with senior executive stakeholders.
• Ability to work effectively in a fast-paced, high-growth environment.

About Atera

Atera is transforming the world of IT management with an all-in-one platform that unifies Remote Monitoring and Management (RMM), Professional Services Automation (PSA), and the industry’s first autonomous IT agent. Our AI-powered technology allows IT professionals to resolve issues before users even notice, improving productivity, scalability, and service delivery at every level.

We serve managed service providers (MSPs), internal IT teams, and global enterprises across industries, and we’re just getting started.