Head of Demand Generation

Description

The Head of Demand Generation will own the strategy and execution of all programs that drive awareness, pipeline, and revenue. This role will lead the charge on building scalable campaigns across digital, events, ABM, and partnerships — creating a repeatable, measurable growth engine that connects OX to security leaders and the community.

You’ll partner with product marketing, content, operations, and sales to deliver high-quality leads, accelerate opportunities, and maximize ROI.

Responsibilities

What You’Ll Do:

• Build and lead the demand generation strategy across inbound, outbound, digital, ABM, and events.
• Own the campaign calendar, ensuring integrated programs that span paid, organic, events, and partnerships.
• Develop and execute multi-channel campaigns that drive awareness, engagement, and pipeline growth.
• Partner with Sales and Marketing Ops to build lead scoring, routing, and follow-up processes that maximize conversion.
• Launch and optimize ABM programs for top accounts, aligned with Sales priorities.
• Own budget allocation across channels, continuously optimizing spend for ROI.
• Manage and mentor a small team and external agencies.
• Establish KPIs, dashboards, and reporting to track performance and deliver insights to leadership.
• Experiment with new channels, formats, and creative ideas to break through the noise in the security space.

Requirements

What We’re Looking For

• 7+ years of B2B demand generation experience, ideally in cybersecurity or developer-focused SaaS.
• Proven success building and scaling integrated demand gen programs that drive measurable pipeline.
• Deep experience with digital channels (LinkedIn, Google, paid social, display, retargeting).
• Experience running ABM programs with tools like 6sense, Demandbase, or Terminus.
• Strong partnership with Sales — understands how to drive alignment and impact.
• Analytical and data-driven, with expertise in attribution and funnel metrics.
• Hands-on experience with marketing automation (HubSpot, Marketo) and Salesforce CRM.
• A creative thinker who knows how to blend brand and demand to stand out in a noisy market.
• Comfortable operating in a fast-paced, high-growth startup environment.