VP Channel and Partnership Development

Join The People Helping People

Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.

Basic Function

As the Vice President of Channel and Partnership Development, you will lead Primax’s go-to-market strategy for core banking and payments solutions, driving revenue growth through strategic partnerships and direct sales to financial institutions. This executive-level role is responsible for expanding our footprint in the community banking ecosystem by cultivating high-impact relationships. and financial institutions. You will oversee the full sales lifecycle, from market strategy and partner engagement to contract execution and go-to-market planning—while mentoring a high-performing sales team and collaborating cross-functionally across the organization.

Essential Functions & Responsibilities

• Strategic Leadership
• Build and execute the national sales strategy for core banking and payments solutions.
• Drive revenue growth by identifying, developing, and closing new business opportunities with financial institutions and strategic partners.
• Lead forecasting, pipeline development, and performance tracking to meet or exceed annual revenue targets for core sales.
• Partnership Development
• Build and manage strategic relationships with core banking vendors and technology partners.
• Oversee the end-to-end partnership lifecycle, including outreach, negotiation, onboarding, and go-to-market execution.
• Collaborate with internal stakeholders (product, legal, compliance, marketing) to align partnership goals with business objectives.
• Market Expansion & Brand Positioning
• Represent Primax at industry events, conferences, and state league meetings to enhance brand visibility and thought leadership.
• Serve as a trusted advisor to financial institutions, offering tailored solutions that address their evolving needs.
• Operational Excellence
• Ensure seamless handoff of new clients to account management teams for long-term relationship success.
• Maintain accurate CRM records and provide executive-level reporting on sales performance and market trends.
• Stay current on industry regulations, competitive dynamics, and emerging technologies.

Physical Demands

• While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear.
• Specific vision abilities required by this job include close vision.
• Ability to occasionally lift/move up to 25 pounds.
• Individuals with a disability who are otherwise able to perform the essential functions of the job may request a reasonable accommodation through the Human Resources department.

About Velera

At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners.   Learn more about our commitment to Diversity, Equity, and Inclusion HERE!

Pay Equity

$154,700.00

To

$201,100.00

Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work/Life Benefits!

• Competitive Wages

• Medical With Telemedicine

• Dental And Vision

• Basic and Optional Life Insurance

• 12 Paid Holidays

• Supplemental Insurance

• Tuition Reimbursement

• Wellness Program

• Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions
• Paid Time Off (PTO)
• Maternity, Parental, Family Care
• Community Volunteer Time Off
• Company Paid Disability Insurance
• 401k (with employer match)
• Health Savings Accounts (HSA) with company provided contributions
• Flexible Spending Accounts (FSA)
• Mental Health and Well-being: Employee Assistance Program (EAP)

Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.

Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.

Velera is an E-Verify Employer. Review the E-Verify Poster here.  For information regarding your Right To Work, please click here.

This role is currently not eligible for sponsorship.

As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at recruiters@velera.com for assistance.