Social Media Manager & General Virtual Assistant

Job Description

Duties And Responsibilities:

• Social Media Management:
• Plan, schedule, and post content across social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Engage with followers by responding to comments and messages.
• Track and analyze social media engagement to refine strategies.
• Collaborate with the design team to create visually appealing posts.
• Customer Service Support:
• Assist existing clients who do not have assigned sales representatives.
• Address inquiries via email, phone, and chat support.
• Maintain a log of customer interactions and escalate complex issues when necessary.

Monthly Digital Reporting:
Prepare and send digital performance reports to clients using tools like January Spring
dashboard.
Summarize key insights and provide recommendations for improvement

• Digital Ad Management:
• Add new event targets and regularly update display ads.
• Assist in preparing advertisements for upload by coordinating with the design and/or other teams involved.
• Ensure ad materials are properly formatted and meet platform specifications.
• Email Marketing & Campaigns:
• Create and schedule email campaigns targeting clients, prospects, and magazine readers.
• Design newsletters and promotional emails using email marketing tools.
• Monitor open rates, click-through rates, and campaign performance.
• Website Maintenance:
• Update coupons on the .NET website monthly.
• Upload the PDF version of the magazine after every issue is completed.
• Ensure all website content is accurate and up-to-date
• Call Tracking & Reporting:
• Monitor and document call performance for pay-per-call/sale clients.
• Generate and distribute reports on call tracking data.
• Identify trends and provide insights to improve call conversions.
• CRM Data Entry & Cleanup:
• Maintain and update CRM records to ensure accuracy.
• Assist sales representatives with data entry and tracking sales activities.
• Perform periodic audits to eliminate duplicate or outdated records
• Qualifications:
• Previous experience in digital marketing, customer service, or administrative support.
• Familiarity with social media platforms and scheduling tools.
• Proficiency in CRM software and email marketing tools.
• Basic knowledge of website content management systems.
• Excellent organizational skills with a keen attention to detail and the ability to manage multiple priorities.
• Proactive and adaptable, with the ability to identify and prioritize tasks.
• Excellent communication skills, both verbal and written, to ensure clear and professional
• interactions with teams and customers.
• Open to learning and working with diverse systems and customer requirements.
• Capable of managing tasks independently with minimal supervision