Senior Digital Marketing Analyst

Amartha is a technology company focused on creating shared prosperity by developing digital financial solutions for the grassroots economy. Founded in 2010 as a microfinance institution, Amartha connects rural, women-led micro-enterprises with affordable capital. Amartha is expanding as a tech company, building a microfinance ecosystem that connects to the growing digital economy through capital, investment, and payment services. By boosting the competitiveness of micro and small entrepreneurs, Amartha empowers women-led MSMEs, creates jobs, and fosters inclusive economic growth.

About The Role

This role is responsible for strengthening the execution of content creation across our social media channels, ensuring consistent, timely, and high-quality messaging that aligns with our growing programs and campaigns. As the organization expands its reach through new partnerships, fundraising initiatives, and platform integrations, we need dedicated capacity to produce engaging content that drives awareness, donor retention, and public trust.

You’ll be turning campaign briefs into compelling visuals and copy—tailored for each platform—while maintaining brand consistency and optimizing for audience engagement.

Responsibilities

1. Develop and Execute Content Plans: Create and schedule engaging content (copy, visuals, and short videos) across platforms such as Instagram, TikTok, Twitter, LinkedIn, and Facebook.
2. Adapt Campaign Briefs into Platform-Specific Assets: Translate program and fundraising briefs into tailored content formats optimized for each channel’s audience and behavior.
3. Coordinate with Creative & Program Teams: Collaborate with designers, video editors, and program leads to ensure content accuracy, alignment with campaign goals, and timely execution.
4. Monitor Engagement and Optimize Content: Track performance metrics (reach, clicks, engagement) and iterate based on insights to increase impact and audience interaction.
5. Ensure Brand Consistency and Timeliness: Maintain wecare.id’s tone and visual identity across all digital channels while meeting content deadlines in line with campaign timelines.

Requirements

• 3–5 Years of Experience in Digital Content CreationProven track record of managing and executing content across multiple social media platforms, with measurable results in engagement and reach.
• Strong Creative and Copywriting SkillsAbility to write compelling captions, adapt campaign messaging, and ideate content concepts that resonate with diverse digital audiences.
• Proficiency in Social Media Tools & AnalyticsFamiliarity with scheduling tools, social media insights, and digital performance tracking (e.g., Google Analytics) to guide content optimization.
• Collaborative, Creative, and Detail-OrientedExperience working cross-functionally with designers, KOLs, video editors, and program teams, while managing multiple content deadlines.
• Understanding of Nonprofit or Cause-Based CampaignsBonus if the candidate has experience in social impact, fundraising, or nonprofit sectors, with an awareness of storytelling for public engagement.

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.