Brand Marketing Officer (Hybrid set-up)

Perks:

• Hybrid Work (Laptops will be provided)
• Paid trainings and certifications
• Paid leaves upon hire
• Fun and innovative culture - we love getting things done while also having fun!

Directly Reports To:

• Marketing Manager
• MAIN AREA OF RESPONSIBILITY:
• Sprout's Brand Marketing Officer ensures brand integrity by guiding efforts across multiple channels, especially brand activations, PR, partnerships and employer branding.

Tasks:

• Collaborate with the whole marketing team and stakeholders in content and distribution strategy planning
• Create a comprehensive event and PR calendar based on marketing strategy
• Conceptualize and execute innovative and creative activities that resonate with the target market, and result in lead acquisition/conversion.
• Understand Sprout's target market and target audience; Be a voice of Sprout and be able to communicate "who we are" clearly
• Handle all thought leadership events with the help of agencies and other internal channels to help sales and promote brand recognition
• Maintain good working relationships with partners and support them with messaging direction
• Work with agencies to ensure that PR strategies and best practices are executed in planning, creation and distribution of content
• Delivers accurate and timely tracking reports according needed by the brand; Able to analyze brand activity metrics to adjust strategies needed
• Ensures that Sprout's brand identity is aligned across all channels
• Work closely with People Operations team in ensuring that Sprout's brand activities are promoted
• Conduct competitor brand audits to ensure best practices are being used.

Qualifications | Competencies:

• A graduate of Mass Communication, Journalism, Marketing, Advertising/Media, or similar course.
• At least 3 years of experience in a public relations or communications role
• Team player, adaptive to high-pressure situations, a multi-tasker when needed, resilient, and has great passion to learn about different industries
• Experienced in launching online and offline events
• Can communicate effectively, verbally and in writing
• Ability to manage multiple projects at the same time, can work under pressure and tight deadlines