Senior Business Analyst (CRM Marketing)

Job Description:

• Work closely with cross-function teams to identify enhancement of our digital platforms and develop solutions to drive business goals
• Consistently review and optimize customer journey across different digital channels
• Collaborate with IT teams to ensure seamless integration of digital solutions with existing systems
• Manage full cycle of project from planning, requirement gathering, UAT, documentation, change management and evaluation
• Provide regular progress reports and insights to management on digital transformation initiatives

Requirements:

• Degree in e-Commerce, Information System, Marketing, Business related disciplines
• At least 3-5 years experience in Digital, CRM or E-commerce is highly preferred
• Experienced in creating journey flow and defining test strategy
• Experienced in Salesforce Marketing Cloud/Emarsys/Dynamics 365 or any other marketing automation tools is preferred 
• Enjoy thriving in a fast-paced and agile environment
• Dont shy away from challenges, and always find a way to get a job done without sacrificing quality
• Strong stakeholder management, self-motivated and independent
• Strong communication and interpersonal skills
• Proficiency in written English and Chinese