Senior Marketing Executive

Develop and execute comprehensive marketing plans aligned with the company's annual marketing communication plan and budget.

Craft and manage multi-channel marketing campaigns, including traditional tactics (in-store promotions, leaflets, signage) and digital strategies (website, social media, email marketing and KOLs).

Oversee the successful implementation of in-store promotions, ensuring clear communication with store staff, distribution of promotional materials, and proper execution of activities.

Conduct competitor analysis and consumer research to gain insights and inform marketing strategies.

Analyze marketing campaign performance using data and metrics to identify successes and areas for improvement.

Collaborate with franchisors' Marketing Department to adapt national marketing programs for the Cambodian market.

Partner with the graphic designer and production houses to ensure high-quality marketing materials are delivered within budget.

Manage media relations to secure positive and frequent media coverage for the company and monitor media placements.

Maintain comprehensive marketing records, including competitor activity and company marketing expenses.

Organize and participate in sponsorship activities, attend key events (opening nights, press launches, trade shows), and manage leaflet distribution.

Work closely with Store Managers and Head of Brands to develop and implement localized marketing programs for individual stores as needed.

=>Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Minimum 3-5 years of experience in a marketing role, preferably within the food and beverage industry.

Proven track record of developing and executing successful marketing campaigns across traditional and digital channels.

Excellent understanding of consumer behavior and marketing best practices.

Strong analytical and problem-solving skills.

Excellent communication, presentation, and interpersonal skills.

Ability to manage multiple projects simultaneously and prioritize tasks effectively.

Proficient in Microsoft Office Suite and marketing software (e.g., CRM, analytics platforms).

Fluency in Khmer and English, both written and spoken.Benefits:

Competitive salary and benefits package

Opportunity to work in a dynamic and growing industry

Be part of a passionate and collaborative team

Make a real impact on the success of a leading food chain brand