Public Relations Officer

Job Description

Media Relations • Assist with the development and execution of PR plan(s) for corporate office• Develop, write and distribute approved press releases that are news-worthy.
• Make suggestions, create and continuously update the elements to include in a formal press kit.
• Regularly meet with and interview business division to stay up-to-date on their businesses and industries.
• Schedule photography services for executive photos, significant photo opportunities and events.
• Build new and stronger relationships with key local media to include: online media, magazines, newspapers, TV, and Radio stations.
• Utilize Web sites and social media to post historical and current news-worthy items, press releases, speeches, and awards.
• Assist in creating and updating a tailored media distribution list for business divisions if required.
• Assist in establishing business divisions and management as a source in the media.
• Assist with the planning and execution of press conferences.• Create a process to streamline internal communications relating to the management of news-worthy events.Presentations and Speaking Engagements• Solicit and secure speaking engagements and participation at industry-related events to include logistical support.• Solicit and secure speaking engagements and participation at key community events.Publication and Written Materials• Confirm article submissions relating to current events and issues in related industries.• Assist in writing internal e-newsletter.Sponsorships and Community Involvement• Assist in creating new sponsorship opportunities that will brands (under own custody) the greatest exposure and ROI.• Manage the administrative details of confirming preferred sponsorships.• Ensure related sponsor benefits are processed and/or received.• Advise on community involvement opportunities.Event Planning• Promote and organize press conferences and other related events.• Plan details of the events.Operational and Administrative• Attends meetings of related divisions and other meetings as necessary.•Recommends and implement ways to increase productivity, professionalism and customer service within the office. Job Requirement• Minimum Education Requirement: Four-year college degree.• Minimum Work Experience Required: One (1) year of extensive experience with all matters of public relations, writing, and media relations.• Strong working knowledge of terms, technology, and current events of the public relations industry.• Strong working knowledge of computer peripherals to include scanners, printers, and digital cameras.