Area Sales Manager

Job Title

Line Manager Job Title

Area Sales Manager

Region Head

Job Purpose

The primary purpose of an Area Sales Manager is to manage and develop sales within a designated geographic area. This includes identifying and pursuing new sales opportunities, maintaining, and growing existing accounts, and implementing effective sales strategies to achieve defined targets.

The Area Sales Manager plays a critical role in driving business success by overseeing and managing sales teams within the assigned area. This involves setting targets, providing guidance and support to sales team members, and monitoring and analysing sales performance to identify opportunities for improvement. The Area Sales Manager may also collaborate with other teams and departments within the organization, such as marketing and operations, to ensure that sales strategies and plans are aligned with the overall goals and objectives of the business.

Key Responsibilities

The role has the following key deliverables:

• Developing and implementing sales plans and strategies to achieve defined sales targets.
• Identifying and pursuing new sales opportunities within the assigned area
• Developing and maintaining strong relationships with key customers and stakeholders
• Providing guidance, support, and training to sales team members within the area
• Monitoring and analyzing sales performance, and providing regular reports on sales activity and performance to management
• Collaborating with other teams and departments to ensure the delivery of high-quality products and services to customers.

Breadth/Scope Of Accountability

Number of Direct Reports

Number of Indirect Reports

6-8

30-50

Knowledge/Education Required

Minimum Level of Education Required

Area Of Specialization

Why is it required?

MBA – General Management / Business Management

Marketing, Sales

The incumbent would be required to plan yearly business, provide long term forecast, manage spends and ensure ROI.

Ability to make decisions based on analytics and tools to keep the business in course.

Previous Experience Required                 Why is it required?

2+ years of which at least 1 years will be as a first line sales manager in consumer industry. It would be preferred if the incumbent is handling similar role.

This is minimum level of experience will be required to be able to provide leadership and guidance to the Sales in the geography.

List below any licenses, certificates, registrations, or any relevant job skill or abilities not covered in Educational Background or Job-Related Experience sections above that are required for the job.

MBA from a Premier B School

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