Growth Marketing Lead, Consumer App

Seated.com

115k - 135k USD/year

Office

New York, New York

Full Time

Growth Marketing Lead, Consumer AppLocation: New York, NY All About UsSeated is the first dynamic pricing platform for restaurants - we help restaurants fill their empty seats while providing consumers incredible rewards to top brands and unique experiences. We are quickly expanding our offerings to cities across the country and are looking for talented and ambitious people to embark on the journey with us!The RoleWe are seeking an experienced and entrepreneurial Growth Marketing Lead to join our team and help us grow our consumer base during the next phase of our consumer app. We have recently launched a major update of our consumer app, and are looking for someone to generate and execute on (1) crm marketing campaigns to drive higher user retention (2) new user acquisition strategies to efficiently grow our user base (3) identify growth product features. In this role, you will be the point person for all things consumer app related. Understanding the current challenges, and actively executing on a long term plan to drive favorable unit economics in order to scale our user base nationally. This person will be highly fluent in consumer CRM and analytics, and have a strong desire to constantly ideate, test, and iterate outreach that drives user growth and retention. What you’ll do

Entrepreneurial Oriented
Marketing Strategy, Vision, & Execution:
User Journey Understanding & Discovery:
Performance Monitoring & Optimization:
Communication & Stakeholder Management:
Reboot and reset the communication opportunities and journeys with the relaunch and major update in the mechanics of the consumer app
Create a solid base of tactics to kickstart the growth engine with novel acquisition techniques and leveraging the existing user base
Build a team after creating proven winning capabilities that will grow the app to a fast growing, profitable user-loved product
Define and articulate a clear marketing vision, inclusive of both acquisition and retention activities, that is aligned with the company's overall goals and market opportunities
Develop and maintain a long-term prioritized marketing roadmap that can be consumed by the broader organization, inclusive of A/B tests that improve engagement metrics long term
Build programmatic CRM and campaigns to drive engagement and build a flywheel
Champion the user experience, utilizing qualitative and quantitative data (e.g., surveys, interviews, A/B tests, analytics) to inform decisions
Identify key user problems and opportunities, transforming them into well-defined user stories to be used in A/B messaging tests
Define, monitor, and analyze key performance indicators (KPIs) for existing user retention as well as new user conversion
Conduct A/B tests within programmatic CRM tool in order to deepen insights so that our tactics on acquisition and engagement become more effective over time
Utilize data insights to identify areas for improvement and work with the engineering team to drive iterative product enhancements.
Communicate marketing plans, updates, and results effectively to all levels of the organization, from individual contributors to executive leadership.
Act as the primary point of contact for all things consumer app numbers

What you’ll bring

3-5+ years of experience within a consumer facing acquisition or CRM role comfortable with marketing execution and related analytics
Proven experience as a Growth Marketer, ideally working on a consumer-facing mobile application (iOS/Android).
Demonstrated ability to independently develop marketing roadmaps, from concept to launch and iteration.
Ran or oversaw paid social ads ideally for mobile app (Meta, Snap, Google, etc.)
Experience managing user engagement campaigns on a mobile app product with an emphasis on push/text
Experience with CRM software and digital marketing tools and techniques (Braze, Tableau, OneSignal, Branch, GA, AppsFlyer, etc.)
Proficiency in using data analytics tools (e.g., Tableau, Excel, SQL, Google Analytics, Firebase) to derive insights and inform product decisions.
Experience with A/B testing and experimentation methodologies.
Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
Ability to thrive in a fast-paced, agile environment and manage multiple priorities effectively.

Bonus Points

Want the challenge of complete ownership of creating the next generation of the Seated App
Enjoy the learning process through A/B testing - this person will have the ability to ideate + execute on their ideas with a tight feedback loop. Someone who enjoys that process and is grounded in numbers will be most successful and happy in this role
Experience with consumer mobile products - e.g., social networking, fintech, gaming, health & wellness, restaurant apps
Experience within marketplace so has understanding of how the supply side impacts messaging for the consumer side
Has background working with engineering /product teams
Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex concepts clearly

What You’Ll Get

Competitive base salary $115,000 - $135,000 base salary, depending on experience and qualifications.
Stock options
Generous 401(k) match
Comprehensive healthcare, dental, and vision plans for you to choose from
Paid Parental Leave
Unlimited PTO
TeleDoc, One Medical, and Talkspace memberships are available
Wellness Hub membership with access to thousands of gyms and studios
Citi Bike monthly membership
$100 a month to spend at Seated restaurants
Seated ‘Unplugged Day’ - We ensure all employees take at least 1 day off every month to completely “unplug” from work (no slack/no email).