VP, Advertising Strategy & Operations

Job Description

• Vice President, Advertising Strategy & Operations
• Location: New York, USA

Overview

EXL is hiring a Vice President, Advertising Strategy & Operations to build and scale our new Advertising practice serving publishers, streamers, and AVOD platforms. The ideal leader will have a deep command of the ad-tech ecosystem with proven expertise in Ad Operations, Yield Optimization, and Revenue Platforms across both direct and programmatic environments.

This role requires a demonstrated track record of leading Ad Operations or Ad Strategy teams at scale and translating client objectives into outcome-based solutions. You will be responsible for shaping the go-to-market strategy and driving technical and process innovation that is tightly integrated with EXL’s Data & AI capabilities.

The position calls for a consultative approach, with the ability to understand the key drivers of client stakeholders, position EXL’s value proposition, and build long-term partnerships that expand revenue impact. Success in this role depends on both strategic vision and operational discipline, balancing innovation with the rigor needed to run a services business with clear SLAs, quality standards, and measurable client outcomes.

• Shape and execute the go-to-market strategy for EXL’s Advertising offerings, positioning data-driven services and capabilities as outcome-based solutions.
• Build and scale a dual-shore global Ad Ops organization delivering campaign trafficking, QA, pacing, discrepancy management, yield optimization, and reporting.
• Integrate EXL’s Data & AI strengths to drive automation and innovation, including trafficking workflows, anomaly detection, pacing alerts, forecasting, and billing/reconciliation.
• Develop and enforce SOPs, playbooks, and governance frameworks across leading ad tech platforms such as Google Ad Manager, FreeWheel, Operative One, and others.
• Partner with senior client stakeholders to define roadmaps, align on revenue and KPI goals, and deliver measurable impact.
• Lead client pursuits by identifying needs, mapping them to EXL capabilities, and developing winning proposals.
• 10+ years in Media/Advertising services, with 5+ years leading Ad Ops/Programmatic/Revenue Ops delivery at scale (consulting, publisher, advertiser, agency, or managed services).
• Strong understanding of:
• Experience building and managing global delivery teams, designing SOPs, and enforcing SLA-driven performance.
• Strategic thinker with a data-driven, analytical mindset and the ability to orchestrate end-to-end solutions.
• Ad servers/tech: FreeWheel, SpringServe, Google Ad Manager (GAM 360), or similar.
• Programmatic platforms: DSPs/SSPs such as The Trade Desk, DV360, Magnite, PubMatic.
• Order management systems: Operative One, Placements.io, or equivalents.
• Ad formats: trafficking for display/video, including VAST, VPAID, and interactive formats.