Marketing Strategist - (ZR_27949_JOB)

This is a remote position.

Role Name: Marketing Strategist

Schedule:

• 20 hours per week
• Flexible schedule, accommodating collaboration across multiple time zones

• Monday–Friday Availability Preferred

Client Overview

Our client is an international business operating across Australia, the US, Sri Lanka, and Dubai, seeking to strengthen its brand presence and digital marketing performance in each region. With ambitious growth targets, the company is looking for a strategic leader who can design tailored marketing approaches for different countries and channels, while guiding the technical team in execution.

The ideal candidate will not only bring strong strategic thinking but also a proven ability to increase engagement, expand reach, and generate high-quality leads that convert into sales.

Job Description

We are seeking a Marketing Strategist who will be responsible for creating and overseeing comprehensive marketing strategies across multiple countries and platforms. This role requires a deep understanding of branding, digital campaigns, and cross-market positioning. The strategist will work closely with the technical marketing team, providing guidance and direction to ensure all campaigns align with the overall business objectives.

The right candidate will be data-driven, innovative, and results-oriented, with the ability to adapt strategies to different cultural and market contexts.

Responsibilities

• Brand Strategy: Develop tailored branding strategies for Australia, the US, Sri Lanka, and Dubai, ensuring relevance and resonance in each market.
• Channel Strategy: Create distinct social media strategies for each country, optimized per platform (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Advertising Campaigns: Design strategies for sponsored campaigns on Facebook and Google, aligned with sales goals.
• Engagement & Reach: Drive increased visibility, engagement, and lead generation to support overall revenue growth.
• Guidance & Oversight: Provide strategic direction to the technical team, ensuring effective execution of campaigns and alignment with brand vision.
• Performance Monitoring: Establish KPIs and review analytics to refine strategies and achieve targeted outcomes.
• 5+ years of experience in marketing strategy, preferably with international/multi-country campaigns.
• Strong expertise in branding, digital advertising, and social media strategy.
• Proven track record of designing strategies that increased engagement, reach, and sales conversion.
• Ability to lead and guide technical or execution teams to implement marketing plans effectively.
• Excellent analytical skills, with the ability to interpret campaign data and adjust strategies accordingly.
• Strong communication skills and cultural awareness to adapt strategies across diverse markets.

Requirements

• Permanent work from home
• Immediate hiring
• Steady freelance job