Social Media & Marketing Specialist

This is a remote position.

Schedule:

• Part-time, 15 hours per week
• Flexible scheduling (approximately 3 hours per day) between client business hours 9am to 6pm 

Client Timezone: EST (Ontario)

Join a thriving real estate and property management company that’s ready to take their digital presence to the next level. This growing business manages multiple properties and buildings, serving a diverse tenant base while expanding their real estate portfolio. They’re at an exciting inflection point where they’re investing in marketing and digital growth initiatives to scale their operations. The company values innovation and is looking for creative professionals to help build their brand from the ground up. With established operations and a commitment to growth, this is an opportunity to make a significant impact in a stable, profitable business.

Responsibilities

• Transform and maintain the company website by adding compelling content, property photos, and essential business information
• Optimize Google Business listings with engaging photos and detailed information to improve local search visibility
• Develop and implement SEO strategies to increase online visibility and attract potential clients
• Create and schedule engaging social media content using Buffer platform across multiple channels
• Generate creative content ideas and develop comprehensive social media strategies that showcase properties and services
• Craft compelling hashtags and optimize all social media posts for maximum engagement and reach
• Monitor, manage, and optimize social media advertising campaigns to drive lead generation
• Plan and execute coordinated social media campaigns that align with business objectives and seasonal opportunities
• Support general marketing initiatives and light administrative tasks that contribute to business growth

Requirements

Requirements

• Proven experience in social media management with a track record of growing online presence and engagement
• Proficiency with social media scheduling tools, particularly Buffer or similar platforms
• Solid understanding of SEO principles and website content optimization techniques
• Experience managing Google Business listings and local search optimization
• Hands-on experience with social media advertising platforms and campaign management
• Excellent written communication skills with ability to create compelling, professional content
• Self-motivated professional who can work independently and take initiative on projects
• Creative mindset with ability to generate fresh content ideas and innovative marketing approaches
• Flexibility to adapt to changing priorities and seasonal business needs
• Opportunity for additional hours during peak periods and business growth phases