Head of Program and Market Insights (Product Adoption), TikTok Korea
TikTok.com
Office
Seoul, Seoul, Korea, Republic of
Full Time
About the Team
The Content Operations team at TikTok Korea serves as the strategic/operational hub for ensuring content quality, building strong relationships with creators and publishers, and fostering a vibrant community. The team drives growth of Korea’s short-form video ecosystem by leading product adoption, running impactful programs, and delivering local insights that shape global strategy.
Responsibilities
Product Launch & Adoption
- Partner with product teams to develop and execute go-to-market strategies for Korea.
- Oversee product launch plans, adoption metrics, and strategic partnerships to ensure success.
- Provide consultation, operation and localization on product launches tailored to the Korean market.
Program Development & Localization
- Design and lead unique local programs, while adapting global and regional programs to Korean cultural and market needs.
- Deliver tentpole initiatives such as TikTok Awards, TikTok Creator Summit, and TikTok Publisher Summit to strengthen creator and publisher ecosystems.
- Align programs with product adoption goals, vertical content strategies, and TikTok’s priority initiatives.
Program Operations & Scaling
- Manage daily operations of local programs and optimize performance.
- Standardize best practices through playbooks and scalable frameworks.
- Ensure consistent recognition and appreciation initiatives across all programs.
Market Insights & Reporting
- Collect, analyze, and deliver market insights to central and regional teams to guide program adaptation.
- Develop and track key metrics to evaluate program success.
- Provide regular performance reports and recommendations for continuous improvement.
Cross-Functional Collaboration & Leadership
- Collaborate closely with global and regional teams across Creator, Publisher, and Product functions.
- Represent TikTok Korea in cross-functional discussions and regional strategic planning.
- Lead, mentor, and inspire a local team to achieve excellence.
The Content Operations team at TikTok Korea serves as the strategic/operational hub for ensuring content quality, building strong relationships with creators and publishers, and fostering a vibrant community. The team drives growth of Korea’s short-form video ecosystem by leading product adoption, running impactful programs, and delivering local insights that shape global strategy.
Responsibilities
Product Launch & Adoption
- Partner with product teams to develop and execute go-to-market strategies for Korea.
- Oversee product launch plans, adoption metrics, and strategic partnerships to ensure success.
- Provide consultation, operation and localization on product launches tailored to the Korean market.
Program Development & Localization
- Design and lead unique local programs, while adapting global and regional programs to Korean cultural and market needs.
- Deliver tentpole initiatives such as TikTok Awards, TikTok Creator Summit, and TikTok Publisher Summit to strengthen creator and publisher ecosystems.
- Align programs with product adoption goals, vertical content strategies, and TikTok’s priority initiatives.
Program Operations & Scaling
- Manage daily operations of local programs and optimize performance.
- Standardize best practices through playbooks and scalable frameworks.
- Ensure consistent recognition and appreciation initiatives across all programs.
Market Insights & Reporting
- Collect, analyze, and deliver market insights to central and regional teams to guide program adaptation.
- Develop and track key metrics to evaluate program success.
- Provide regular performance reports and recommendations for continuous improvement.
Cross-Functional Collaboration & Leadership
- Collaborate closely with global and regional teams across Creator, Publisher, and Product functions.
- Represent TikTok Korea in cross-functional discussions and regional strategic planning.
- Lead, mentor, and inspire a local team to achieve excellence.
Head of Program and Market Insights (Product Adoption), TikTok Korea
Office
Seoul, Seoul, Korea, Republic of
Full Time
September 27, 2025