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70k - 90k USD/year

Office

Johnstown, CO, US

Full Time

Description

$70,000- $90,000 (based on experience)

Full-Time/Salary+ Commissions, M-F

Interested in joining a winning team? Start your career in beer with High Country Beverage!

High Country Beverage is a fast-paced company that's always looking for ways to improve customer and employee satisfaction. Our employees take pride in being the #1 beverage distributor in the country, with top selling brands like Coors Light, New Belgium, Samuel Adams, Guinness, and Corona.  Now, we’re excited to expand our leadership into the non-alcoholic beverage market with dynamic brands like Yerba Madre, Ghost, and C4, continuing our commitment to excellence and innovation!

Why High Country Beverage? 

HCB employees rave about the team members and management they work with. The organized systems we have in place keep things running smoothly which keeps our employees happy. Not to mention, a career in beer has a lot of perks, including but not limited to:

  • Comprehensive benefits package including medical, dental, vision, paid vacation, and generous discounts on beverages.
  • Up to 20 days paid time off your first year.
  • Bi-weekly pay, with optional on demand pay.
  • A collaborative work environment with a focus on teamwork and professional development.
  • Opportunity to advance your career in the beverage industry.
  • 401(k) Match: Up to 5% of your contributions, with a 2-year vesting period for company contributions.
  • Fun perks: Sample new brews at company happy hours, attend company parties, and even get taxi reimbursement to promote safe fun.

Position Purpose:

This position serves as the primary point of contact and advocate for assigned suppliers and High Country Beverage. Reporting to the Marketing Manager, the Brand Manager is responsible for executing the annual business plan, achieving sales and distribution goals, and driving retail activation across both High Country Beverage sales divisions for their assigned brands.

The Brand Manager is accountable for the P&L performance of assigned suppliers assuring sales volume, distribution, revenue, quality and profit goals are met. This role also includes managing budgets and leveraging strategic plans to maximize brand performance and achieve shared business objectives.

Key responsibilities include providing weekly training to High Country Beverage sales staff on brand attributes and effective selling techniques, developing and communicating brand-specific sales initiatives and incentive programs, and integrating supplier marketing programs into High Country Beverage’s sales strategies. The Brand Manager will also monitor key financial and sales metrics and support the sales team in achieving their performance targets.

What we are looking for!

We are seeking a highly motivated and experienced Brand Manager to join our team. As a Brand Manager, you’ll play a key role in shaping brand strategy, executing marketing initiatives, and supporting sales growth. We offer a competitive pay and benefits package, along with opportunities for professional growth and career advancement. If you’re driven, creative, and ready for a rewarding challenge, we encourage you to apply and join our winning team!


While we sincerely appreciate all applications, only those candidates selected for interviews will be contacted. 

Requirements

  • Proficient  with technology
  • Public  speaking and presentation skills
  • Superior analytical and math skills
  • Proven  ability to work under deadlines
  • Highly organized and detail oriented
  • Ability to work cross-functionally with multiple different teams
  • Self-driven and results-oriented with a positive, team-first attitude

Brand Manager

Office

Johnstown, CO, US

Full Time

70k - 90k USD/year

September 26, 2025

company logo

High Country Beverage