Digital Marketing Manager

Description

Experts in the art of hospitality, Block22 companies create memorable experiences. We are a destination for experiences beyond the ordinary, the heart of downtown Boise. As a Digital Marketing Manager, you will lead all digital initiatives for the Idaho Steelheads, Idaho Central Arena, and Front Street Fights, driving fan engagement, sponsorship activation, and community awareness. The ideal candidate is a creative storyteller with strong technical skills and a passion for sports, live entertainment, and growing brand visibility.

Duties/Responsibilities:

Digital Strategy & Campaigns

• Develop and execute integrated digital marketing campaigns to increase ticket sales, group sales, and arena event attendance.
• Manage digital advertising (Google, Meta, retargeting, StellarAlgo, etc.) with a focus on ROI and data-driven optimization.
• Collaborate with ticketing and sponsorship departments to support sales initiatives with targeted digital promotions.

Social Media & Content Creation

• Lead the team’s social media strategy across platforms (Facebook, X, Instagram, TikTok, YouTube, LinkedIn).
• Live-post and create real-time content during home games and select arena events.
• Monitor trends and fan sentiment to grow audience engagement and reach.

Website & Email Marketing

• Oversee team and arena websites, ensuring accurate information, optimized UX, and engaging content.
• Manage CRM and email marketing campaigns, including newsletters, ticket offers, event announcements, and fan engagement series.
• Analyze performance metrics to refine campaigns and maximize conversions.

Analytics & Reporting

• Track and report KPIs across digital channels (traffic, engagement, conversions, revenue impact).
• Provide regular performance dashboards to leadership and recommendations for improvement.
• Maintain knowledge of industry trends, competitor strategies, and emerging digital platforms.

Arena & Event Support

• Collaborate with external promoters to digitally market concerts, shows, and other arena events.
• Assist in sponsor activations and branded content campaigns.
• Support community engagement programs and fan experience initiatives through digital platforms.
• Other job-related duties as assigned. 

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 1–4 years of professional experience in digital marketing, preferably in sports, entertainment, or live events.
• Strong proficiency in social media management, digital advertising platforms, CRM/email systems, and website CMS.
• Graphic design and video editing skills (Adobe Creative Suite, Canva, or similar) a plus.
• Familiarity with sports business operations (ticketing, sponsorship, fan engagement) a plus. 
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Willingness to work evenings, weekends, and game days as required.
• Ability to move or manipulate up to 25 lbs. 

What We Offer

• Exciting work environment with professional hockey and live entertainment.
• Opportunity to make a direct impact on team and arena success.
• Professional growth within sports and entertainment marketing.

Successful candidates exhibit the core values of Teamwork, Respect, Integrity and Passion while delivering our core purpose of serving and inspiring our communities by creating memorable experiences through integrity and teamwork.