Social Media Executive | Digital | Ogilvy Africa

Job Purpose – Summary

As a Social Media Executive at Ogilvy Africa, you will function as the day-to-day manager responsible for executing across-the-board online and digital marketing campaigns for a multifaceted client. You will play a crucial role in managing social media presences, ensuring campaign alignment with broader marketing strategies, and supervising junior team members.

Key Responsibilities & Accountabilities

1. 1. Client Service & Campaign Execution
2. 2. Team Leadership & Self-Management
3. 4. New Business Development
4. 5. Professional & Staff Development

• Responsible for hands-on interaction and management of social media presences (e.g., Facebook, Twitter) for clients.
• Ability to manage multiple client accounts independently with minimal supervision.
• Monitor and present relevant data, trends, successes, and exceptions related to digital campaigns.
• Align social networks and online initiatives with different brand and marketing strategies.
• Responsible for the daily supervision of assigned junior team members (e.g., Brand Executives).
• Effectively and efficiently delegate duties to junior team members, understanding their capabilities and project requirements.
• Demonstrate effective time management, ensuring set deadlines are met and jobs are prioritized appropriately.
• Serve as a key liaison between junior staff and management.
• Complete timesheets diligently and accurately.

3. Financial Management

• Possess a thorough knowledge of client contracts and budgets.
• Ensure adherence to agency financial processes, including timely billing, cost estimates, LPOs, and timesheet approvals.
• Ensure junior team members understand and contribute to meeting account profitability goals for the Agency.
• Identify incremental business opportunities on current client accounts and share information with the appropriate line manager.
• Research and prepare new business proposals for both existing and prospective clients.
• Build a strong network of industry contacts through business associations.
• Actively pursue career development opportunities relevant to personal advancement.
• Responsible for monitoring junior staff performance and providing coaching where appropriate.
• Participate in staff recruitment by interviewing candidates when called upon.

6. Brand Stewardship

• Promote the agency in a positive image at all times to ensure visibility by stakeholders and potential clients.

Professional, Technical Skills And Previous Experience Required

• Client & Process Understanding: Operational understanding of client brands, processes, and marketing strategy needs.
• Project Management: Proven project management skills.
• Organizational Skills: Ability to multi-task, prioritize, and efficiently manage work for self and subordinates.
• Agency Workflow: A good understanding of the Agency’s internal workflow processes and relationships (e.g., creative, media, production).
• Leadership & Teamwork: Possess emerging leadership skills and demonstrate strong team player capabilities.
• Presentation Skills: Proven capacity to make solid and convincing presentations to clients.
• Industry Experience: Prior working experience in a progressive and busy digital agency is essential.

Company Overview

Ogilvy Africa is the largest network agency on the continent, serving over 40 countries with a team of 900 people across Central, East, and West Africa. Our regional office is based in Nairobi, Kenya, where we manage a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever, and WWF, among others.

Our distinctive positioning and proposition are crucial for clients seeking a partner to realize or regain growth. "No one knows Africa like we do," with a footprint to deliver in countries that matter to our clients. This proposition is anchored on true shared value, creating human (societal), employee, and commercial value. It cuts across our key mega-businesses: ABC (Advertising, Branding, and Content), Experience (including CRM and e-commerce), PR & Influence, and Media (focused on performance marketing).

We have also created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement, and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers across touchpoints. Fuelled by the holy trinity of content, data, and technology, Ogilvy Africa strives to be the best-practice agency model for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries, and WARC, to name a few.

Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred to as the "Agency of Giants" by several industry experts. The 2023 WARC rankings named Ogilvy the #1 creative network in the world.

Beliefs At Ogilvy

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it constantly upgrades. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data - Content - Tech.
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at speed without pretending to have all the answers.
• Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, and individuals fail.
• Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail-fast, learn from the failure, and start something new.