Influence Manager | PR and Influence | Ogilvy Africa

Job Purpose – Summary

As an Influence Manager at Ogilvy Africa, you will be a key marketing professional responsible for cooperating with and managing the work of influential people within the social media sphere. Your primary goal will be to control the execution of Influencer Marketing (IM) projects and contribute significantly to their success, driving brand awareness and engagement for our diverse client portfolio.

Key Responsibilities & Accountabilities

1. 1. Influencer Strategy & Campaign Management
2. 2. Performance Analysis & Optimization

• Develop and execute comprehensive Influencer Marketing (IM) strategies and campaigns.
• Identify and vet suitable influencers aligned with company niches and campaign objectives.
• Build and nurture strong relationships with social media influencers.
• Attend relevant events to foster networking opportunities and enhance brand awareness.
• Collaborate on content creation, including idea generation, writing, and production.
• Continuously research target audiences, competitors, and industry experts to inform strategy.
• Proactively seek new approaches and innovative methods to improve IM campaigns.
• Stay abreast of the latest trends in marketing, influencer marketing, technology, and social media.
• Cooperate closely with the broader marketing team for effective coordination and seamless integration of IM campaigns across various platforms.
• Conduct comparative analysis of campaign achievements and ROI, including competitive benchmarking.
• Monitor and report on key performance indicators (KPIs) for all IM activities.

Professional, Technical Skills And Previous Experience Required

• Experience:
• Skills & Knowledge:
• Personal Attributes:
• At least 4 years of work experience in a relevant marketing role.
• Previous experience working with Influencers and/or managing Influencer campaigns.
• Prior experience working in an agency environment is highly preferred.
• Proven track record of closing deals and exceeding sales goals (where applicable to previous roles).
• Strong understanding of Influencer Marketing principles and broader marketing strategies across multiple platforms.
• Experienced in using Google G Suite (Gmail, Calendar, Sheets, Docs, etc.).
• Proficiency in Google Office Programs (Sheets, Docs, Calendar).
• Impeccable communication skills, both written and verbal.
• Ability to take and give direction effectively from multiple levels within the team.
• Excited about your work and collaborating with a highly energetic and devoted team.
• Self-motivated and capable of thriving in a fast-paced environment.
• Determined to meet and exceed goals.

Company Overview

Ogilvy Africa is the largest network agency on the continent, catering to 40 countries with a team of approximately 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever, and WWF, among others.

Ogilvy's distinctive positioning and proposition are key for current times, as clients seek a partner to help them realize their growth ambitions or to get back to growth. Our ambition is simply to be, "The Best Platform and Partner for Growth on the Planet."

This proposition is anchored on true shared value – what our world needs now – creating human (societal) value, employee value, and commercial value. This proposition cuts across our key mega-businesses: ABC (Advertising, Branding, and Content), Experience (including CRM and e-commerce), PR & Influence, and Media (focused on performance marketing).

In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement, and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers across touchpoints. Fuelled by the holy trinity of content, data, and technology, Ogilvy Africa strives to be the best-practice agency model for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), and WARC Effectiveness, to name a few.

Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 70 years ago, it is referred to as the "Agency of Giants" by several industry experts. The 2021 WARC rankings named Ogilvy the #1 creative network in the world.

Ogilvy Beliefs

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it constantly upgrades. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data - Content - Tech.
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Fail often, fail fast: We see entrepreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail-fast, learn from the failure, and start something new.