Influence Executive | PR and Influence | Ogilvy Africa

Job Purpose – Summary

As an Influence Executive at Ogilvy Africa, you will be responsible for the day-to-day management and execution of influencer campaigns. This role involves working closely with influencers, clients, and internal teams to ensure campaigns are well-coordinated and delivered effectively. You will play a key role in managing the operational aspects of campaigns, from influencer outreach to performance tracking, contributing directly to their success.

Key Responsibilities & Accountabilities

1. 1. Influencer Sourcing & Engagement
2. 3. Content & Asset Management
3. 4. Client Support & Reporting
4. 5. Team Collaboration & Tool Utilization

• Research and identify influencers who align with the client’s target audience, brand values, and campaign objectives.
• Develop and execute influencer outreach strategies, ensuring timely and clear communication.
• Negotiate terms and coordinate deliverables with influencers.
• Build and maintain strong working relationships with influencers, ensuring they understand campaign briefs and deliver content on time.

2. Campaign Execution

• Coordinate the execution of influencer campaigns, including briefing influencers, overseeing content creation, and ensuring timely posting.
• Ensure all influencer content meets brand guidelines and client requirements before going live.
• Provide support in troubleshooting any issues during campaign execution, ensuring smooth and timely resolutions.
• Work closely with influencers and creative teams to ensure that all content is aligned with the campaign’s creative direction and brand tone.
• Ensure that all required content (photos, videos, stories) is collected, approved, and archived for reporting and future use.
• Prepare detailed campaign reports, tracking key performance metrics such as reach, engagement, and conversions.
• Assist the Influence Manager in preparing client presentations and campaign updates, providing insights and data on campaign performance.
• Deliver regular updates to clients on campaign progress and address any client concerns or requests.
• Collaborate with cross-functional teams (strategy, creative, and digital) to ensure a cohesive approach to influencer marketing campaigns.
• Utilize Ogilvy’s mar-tech tools (InfluenceO FEED and OBRIO) to track influencer activities and optimize campaign performance.

Measures Of Success

• Smooth execution and coordination of influencer campaigns, ensuring all deliverables are met on time and within budget.
• Positive feedback from influencers and clients on campaign execution and communication.
• Accurate and timely reporting on campaign performance, contributing to data-driven decision-making.
• Successful identification and engagement of influencers who align with client objectives and campaign goals.

Professional, Technical Skills And Previous Experience Required

(Note: The original JD did not explicitly list these for the Influence Executive role, but based on the responsibilities, these are implied and standard for such a position. If you have specific requirements, please add them here.)

• Experience:
• Previous experience in marketing, social media management, or a related field, ideally with exposure to influencer marketing.
• Experience in project coordination or campaign execution is beneficial.
• Skills & Knowledge:
• Strong understanding of social media platforms and trends.
• Excellent communication, negotiation, and interpersonal skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple tasks and deadlines effectively.
• Proficiency in using digital tools and platforms for communication and reporting.
• Basic understanding of marketing metrics and reporting.
• Personal Attributes:
• Proactive, self-motivated, and a team player.
• Ability to build and maintain professional relationships.
• Adaptable and able to troubleshoot issues effectively.

Company Overview

Ogilvy Africa is the largest network agency on the continent, catering to 40 countries with a team of approximately 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever, and WWF, among others.

Ogilvy has a distinctive positioning and proposition that is key for current times, as clients seek a partner to help them realize their growth ambitions or to get back to growth. Our ambition is simply to be, "The Best Platform and Partner for Growth on the Planet."

This proposition is anchored on true shared value – what our world needs now – creating human (societal) value, employee value, and commercial value. This proposition cuts across our key mega-businesses: ABC (Advertising, Branding, and Content), Experience (including CRM and e-commerce), PR & Influence, and Media (focused on performance marketing).

In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement, and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers across touchpoints. Fuelled by the holy trinity of content, data, and technology, Ogilvy Africa strives to be the best-practice agency model for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), and WARC Effectiveness, to name a few.

Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 70 years ago, it is referred to as the "Agency of Giants" by several industry experts. The 2021 WARC rankings named Ogilvy the #1 creative network in the world.

Ogilvy Beliefs

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it constantly upgrades. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data - Content - Tech.
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Fail often, fail fast: We see entrepreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail-fast, learn from the failure, and start something new.