Sr Manager, Retail Marketing - American Girl

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 
The Senior Manager, Retail Marketing is responsible for leading all proprietary and external Retail Marketing efforts for the American Girl brand including integrated marketing strategy and planning, insights and business analysis, cross-functional team management, and omnichannel retail marketing execution. The Senior Manager Retail Marketing will lead campaign planning and marketing initiatives to support American Girl’s sales growth across retail, with a heavy focus on retail execution. In addition, this candidate will lead American Girl’s US based wholesale and specialty expansion efforts, driving growth within the largest market of the brand. The ideal candidate for this role will have skills in strategic thinking, impeccable project management and organizational skills, demonstrated excellence in communication, adept at building relationships and the proven ability to deliver measurable results in a fast-paced environment with multiple priorities. This role will also manage an Associate Marketing Manager role so mentoring, coaching and development are key requirements.

• What Your Impact Will Be: 
• Key Responsibilities:
• American Girl Proprietary Retail Channel
• American Girl Wholesale Channels
• Executing annual retail marketing campaigns from briefing through creative review, execution and post-mortem measurement.
• Partner closely with cross-functional partners to execute channel specific plans across key consumer touchpoints including e-mail, social, website, paid media, influencers, PR, Catalog, Loyalty, etc.
• Execute the retail merchandising vision across all sub-brands, tentpoles, promotions and holidays. Brief creative team to develop merchandising aligned with vision including placement of appropriate signage, window displays, video monitors, audio assets (i.e. in-store music), etc.
• Develop special events and experiences that bring products and stories to life deepening brand engagement and driving depth of purchase
• Create innovative marketing campaigns grounded in robust data and present the recommendations to management.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
• Lead and manage Retail Marketing budget
• Manage existing wholesale customer accounts including customer pitching/presentations, omni channel retail marketing execution and media planning
• Lead the set up of new wholesale accounts for the American Girl business and drive the day-to-day business needs
• Identify additional wholesale opportunities to increase brand distribution and profitability
• Key liaison with Mattel’s wholesale Sales and ORM teams

Qualifications

What We’Re Looking For:

• 8+ years of marketing experience (6+ with MBA) in multi-channel Retail or Consumer Products industry.
• Profession experience in Retail Marketing, Shopper Marketing or brand partnerships experience.
• Highly skilled in building and maintaining strong relationships across cross-functional teams and external partners
• Excellent written/verbal, time management and quantitative/analytical skills required.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint skills.

Key Skills And Competencies

• Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused. Strong business acumen. Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.
• Delivers Impact: Above all, wants to deliver impact both as an individual and as a team. Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation. A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes.
• Highly Adaptable: Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo.
• Collaboration and Influence: High EQ. Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization. Will be expected to lead teams that include team members with more senior titles
• Executive Presence: Must also be able to clearly communicate with all levels within the organization and to influence, persuade and sell direction for marketing.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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