Lifecycle Marketing Manager

Why Charlie Health?

Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.

Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home.

As a rapidly growing organization, we're reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you.

About The Role

We’re seeking a Lifecycle Marketing Manager to own the full user lifecycle at Charlie Health. This person will manage the activation, engagement, and retention of clients, alumni, and referrers via email, SMS, and other channels, ensuring that each touchpoint drives measurable impact.This role will partner cross-functionally with Growth, Outreach, and Clinical teams, and build scalable systems that improve client and provider experiences across their journeys with Charlie Health. The ideal candidate will be both strategic and hands-on, capable of identifying new opportunities while also improving the performance of existing lifecycle programs.
We’re a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you’re inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

Responsibilities

• Own end-to-end lifecycle marketing for clients, alumni, and providers, designing campaigns that drive activation, engagement, and retention
• Manage and optimize all lifecycle channels (email, SMS, and future channels) with a focus on admissions and referral growth
• Audit and improve existing lifecycle flows, identifying opportunities for measurable lift across user journey
• Develop new  initiatives, such as alumni referral campaigns, provider re-engagement journeys, and adherence-focused nudges
• Partner cross-functionally with Growth, Outreach, and Clinical teams to ensure messaging is aligned with admissions goals and clinical outcomes
• Manage user research and survey outreach emails, supporting insights and continuous improvement across the organization
• Build and maintain reporting dashboards to track performance of lifecycle campaigns and their impact on admissions, referrals, and retention
• Establish and run a structured experimentation framework within lifecycle marketing
• Document lifecycle playbooks and processes to create scalable, repeatable campaigns that drive long-term growth

Qualifications

• Bachelor’s degree required; 
• Ability to work 4 days per week in-person in our New York City office
• 3–5 years of experience in lifecycle, CRM, or retention marketing
• Experience designing, executing, and optimizing lifecycle campaigns across email, SMS, and other channels
• Strong analytical skills with experience building reports and tying marketing performance to business outcomes
• Ability to identify and act on new lifecycle opportunities while improving existing flows
• Experience working with cross-functional partners and communicating complex email concepts and results to non-technical audiences
• Familiarity with CRM and marketing automation platforms (Iterable preferred), as well as analytics tools (Mixpanel, Tableau, GA4)
• Work authorized in the United States and native or bilingual English proficiency

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

The total target base compensation for this role will be between $101,000 and $130,000 per year at the commencement of employment. In addition to base compensation, this role offers a target performance-based bonus. The target total cash compensation range, including potential bonus, will be between $111,000 and $143,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-Hybrid

Our Values

• Connection: Care deeply & inspire hope.
• Congruence: Stay curious & heed the evidence.
• Commitment: Act with urgency & don’t give up.

Please do not call our public clinical admissions line in regard to this or any other job posting.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health, please go directly to our Careers Page: https://www.charliehealth.com/careers/current-openings. Charlie Health will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from @charliehealth.com email addresses. Legitimate emails will never originate from gmail.com, yahoo.com, or other commercial email services.

Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

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