Director of Brand Strategy & Creative | Bankrate

Overview:

As Director of Brand Strategy & Creative, you’ll be the driving force behind Bankrate’s brand—leading the development and execution of our brand strategy, creative direction, and identity system to deliver consistent, differentiated positioning across every touchpoint. You’ll ignite the creative vision behind integrated campaigns that don’t just fuel long-term brand growth, but also deliver measurable impact for performance marketing. You’ll champion initiatives that elevate brand awareness, build trust, and raise our net promoter score (NPS), making sure brand work translates directly to business results. You’ll support the scale of our influencer and ambassador programs, amplifying reach and lowering CAC. You’ll work hand-in-hand with Performance, Product Marketing, Creative, and Growth, embedding brand-first thinking across every layer of the go-to-market motion. And you’ll spark demand on two fronts: by shaping and executing demand generation strategies that drive results within enterprise partnerships—aligning with their design and marketing needs—while simultaneously fueling organic demand for the Bankrate brand among consumers.

This role is open to remote or hybrid candidates, with hybrid being central to our New York, NY or Charlotte area offices.

What You’Ll Do:

•  Brand Strategy & Positioning
• Define and evolve the brand’s positioning, voice, visual identity, and storytelling architecture
• Lead the development of brand frameworks, value propositions, and tone-of-voice guidelines
• Embed consistent brand expression across all external and internal-facing assets
• Consolidate multiple disparate brand systems into a single unified brand identity, ensuring consistency and clarity across all channels and programs.
• Balance and integrate the needs of multiple stakeholders — including consumers, financial institution customers, enterprise distribution partners, and other strategic partners — into a cohesive brand strategy.
• Creative Direction & Campaigns
• Direct the development of creative assets for integrated marketing campaigns across paid, owned, and earned channels
• Collaborate with cross-functional teams on campaign briefs, concepting, execution, and performance reviews
• Ensure creative output reflects strategic priorities while delivering high impact on performance and engagement
• Social Media Program Management
• Build and scale social media and influencer and ambassador initiatives—including social programs that support CAC efficiency
• Partner with Growth and Performance teams to align influencer strategies with conversion goals
• Develop playbooks and pipelines for talent onboarding, creative collaboration, and campaign ROI tracking
• Brand Health & Measurement
• Own KPIs related to brand equity, including NPS, brand awareness, brand favorability, engagement, and sentiment
• Leverage insights to iterate on messaging, creative, and positioning strategies
• Collaborate with analytics and research teams to build a full-funnel view of brand impact on acquisition and retention
• Team Leadership & Cross-Functional Partnership
• Develop, manage and mentor a high-performing team
• Partner closely with Performance Marketing, Lifecycle, Content, and Comms teams to ensure brand consistency and creative integration
• Advocate for brand investment as a revenue-enabling function within the broader marketing and business strategy

What We’Re Looking For:

• 8–12+ years in brand marketing, creative direction, or strategic marketing roles, with a strong track record in leading brand development and integrated campaigns
• 3+ years of team leadership experience managing brand strategists, creatives, or social media marketing teams
• Proven success in scaling brand programs that directly support performance goals, particularly in high-growth or digital-first organizations
• Deep expertise in brand positioning, creative strategy, and campaign development
• Strong creative judgment and ability to translate strategy into compelling brand expressions across channels
• Familiarity with influencer marketing best practices, including creator outreach, activation, measurement, and rights management
• Analytical mindset; comfortable using data to track brand health (e.g., awareness, NPS, brand lift) and optimize creative performance
• Excellent stakeholder management, cross-functional collaboration, and team leadership skills
• Experience working closely with or within performance/growth marketing orgs to support conversion and efficiency goals

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology, including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

 We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

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