Strategist (Beauty)

About Vaynerx

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

About Vaynermedia

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +300, servicing a diverse client all around the region.

The Pitch

Well, now we’re looking for someone who lives and breathes social media even more than us. Do you know all of the latest trends? Memes? And TikToks? Maybe you’ve dabbled in the world of influencers? Believe in the power of social media and community management to change hearts, minds, and drive sales? Love the hustle of fast-paced, hyper-growth agency life? Thrive in a role where you can bring ideas to life on billions of screens? Cool. Then let’s talk.

This exciting opportunity of a full-time role based in Thailand will allow you to collaborate with the local team as well learn from the experts globally. You will manage and drive our strategy expertise and someone who is familiar with the Thailand landscape.

Are you based in Bangkok? Geeking the social media world in Thailand’s digital space for two plus years now? Or maybe someone aspiring and with a can-do attitude? Do you wanna geek out on the world of media and creative advertising agency? Oh well, we could be meant to be -----so keep reading!

Here’s where you come in:

• Build the bridge between brands and consumers by developing communication plans and creative strategies aligned with brand objectives and audience preferences.
• Develop the engine strategy for clients, anchored in Vayner’s PAC (Platform, Algorithm, Culture) framework.
• Conduct competitor and category audits to uncover whitespace and growth opportunities.
• Lead cultural signal hunting and conversation mining to identify emerging social shifts and translate them into actionable creative springboards.
• Develop audience cohorts grounded in communities and behaviors, not just demographics, and connect them to strategic decisions and creative ways-in.
• Craft thought starters that fuel brainstorming with Creative and SMA teams, ensuring ideas are rooted in social-first cultural relevance.
• Bring the consumer’s world to life for creative teams and clients through qualitative and cultural mining, and insightful synthesis of quantitative research.
• Track and analyze campaign performance translating numbers into clear stories for optimization and inspiration.
• Collaborate with Creative, Media and Account teams to co-create platform-native ideas that are consumer-obsessed and built for speed.
• Champion “CasC” (Comment as Content) and always-on thinking, sparking conversations and salience through social engagement.
• Deck crafting — turn complex ideas, insights, and strategies into compelling and clear storytelling deliverables.
• Demonstrate an out-of-the-box perspective on data and research to surface insights that unlock creative opportunities.
• Understand the technical aspects of content creation and the digital consumer journey, engaging through an end-to-end digital architecture map.
• 2+ years in strategy, brand planning, or social-first marketing (agency experience in the Thai market preferred).
• Strong strategic foundation with the ability to turn insights into actionable creative springboards.
• A trend spotter who knows what’s happening in Thai social media before it hits mainstream — especially in beauty and consumer culture.
• Creative mindset — able to bring both left-brain (analytical) and right-brain (cultural/creative) thinking.
• Independent, accountable, and capable of handling accounts end-to-end.
• Skilled at calculating and interpreting performance metrics.
• Fluent in English (written and spoken) and native-level Thai proficiency.
• Passionate about the beauty world, Thai consumer behavior, and digital communities.
• Resilient, adaptable, and able to thrive in a fast-paced, high-pressure, startup-like environment.
• Prior experience in a creative/media agency, handling social-first campaigns.
• Ability to deliver work independently with pace, energy, and drive.
• Strong sense of prioritization and urgency.
• Skilled collaborator who can thrive in co-creation sessions.
• Positive communicator who can foster collaboration with internal teams and external stakeholders.

Qualifications (Must-Haves) Nice to Have

What you should know about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.