Senior Director, Global Brand Management - Footwear

Your Opportunity at ARC’TERYX:As the Senior Director, Global Brand Management - Footwear at Arc’teryx, you will lead the global marketing strategy for our growing footwear category. Reporting to the VP of Brand Management with significant accountability to the GM of Footwear, you will be responsible for shaping the positioning, storytelling, and go-to-market execution for Arc’teryx footwear, ensuring alignment with our brand vision and business objectives. You will work cross-functionally with Design, Merchandising, and Commercial teams to drive awareness, engagement, and in-channel conversion while building a strong emotional connection to our guests & consumers.
This is an opportunity to lead and inspire a team while playing a key role in scaling one of the most exciting product categories within the Arc’teryx brand.
This role is based out of our Portland office and is expected to be performed on location. Meet Your Future Team:The Brand Marketing team serves as the direct connection between guests and the Arc’teryx brand, crafting content and experiences that are relevant, thought-provoking, and true to who we are. Working closely with brand management, creative teams, athletes, ambassadors, community partners, and agencies, we bring stories to life. Similarly, the Arc’teryx Footwear team is dedicated to creating innovative, high-performance products that exceed the needs of core mountain athletes across climbing, hiking, and trail running. As builders, problem solvers, and passionate outdoor enthusiasts, we take an immersive approach to identifying future athlete needs—building, testing, and validating products that address real functional challenges. United by curiosity and a commitment to collaboration, we aim to redefine the industry.

If You Were In The Senior Director, Global Brand Management - Footwear Role Now, Here Are Some Of The Core Activities You Would Be Doing:

• Defining and evolving the Arc’teryx footwear brand narrative, ensuring differentiation in the outdoor and performance footwear market
• Strategically partnering with Product, Merchandising, and Commercial teams to align marketing efforts with product roadmaps and sales strategies
• Developing and implementing the global marketing strategy for the footwear category, ensuring alignment with Arc’teryx’s brand values, business goals, and consumer insights
• Overseeing integrated marketing campaigns, product launches, and seasonal storytelling efforts, collaborating closely with creative, digital, retail, and regional marketing teams
• Leveraging data, analytics, and market research to inform strategic decisions and identify opportunities for growth
• Working with sports marketing, ambassador programs, and brand partnerships to amplify Arc’teryx footwear within key communities and target audiences
• Building, mentoring, and inspiring a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence
• Establishing key performance indicators (KPIs) to measure marketing effectiveness and optimize strategies based on data-driven insights and sharing back insights to Brand Leadership Team

Here Are Some Of The Things You Could Be Working On In The Future:

• Being a thought partner with senior leadership team in advising the direction of our global footwear expansion
• Enhancing seamless consumer journeys across digital, retail, and emerging commerce platforms
• Collaborating with design, product, and supply chain teams to align marketing with innovation and inventory trends

Are You Our Next Senior Director, Global Brand Management - Footwear?

• You have a Bachelor’s degree in design, marketing or related field
• You have 10+ years’ experience in a similar role - brand marketing, product marketing, or category marketing, preferably in the footwear, outdoor, or performance apparel industries
• You have experience in leading global marketing strategies and launching high performance products in competitive markets
• You are a strategic thinker with a deep understanding of consumer behavior, digital trends, and brand storytelling
• You are skilled in data driven decision making, with the ability to translate insights into impactful marketing strategies
• You are deeply passionate about the outdoors, innovation, and performance-driven products, aligning with Arc’teryx’s mission and values
• You are a strong communicator and relationship builder, with the ability to influence and inspire across all levels of organization
• You have superior verbal and written communication skills coupled with strong collaboration skills 
• You are versatile, adaptable and have superior business acumen to support strategic planning and decision making 
• You have experience working and leading projects in a multi-cultural and multi-function (product, sales, and marketing) environment  
• You believe in continuous improvement and lead with empathy, compassion and teamwork 
• You have a proven track record in leading in the footwear space and growing market shares
• You demonstrate initiative, agility, and commitment, while balancing autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement 
• You set a clear vision, align your team around common objectives, and foster commitment to these objectives 
• You are proactive in identifying the root cause of issues and developing solutions 
• You remain highly flexible and adaptable when faced with ambiguity