Global Integrated Marketing Lead Temp

Weightwatchers Is A Global Digital Health Company.

We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.

WeightWatchers has embraced technology, with our mobile app now the  primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.

This Is A Temporary Contract Role.

About The Job

WeightWatchers is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over six decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

Role Overview

We are seeking a Lead, Global Integrated Marketing to help activate our global brand strategy through cross-functional, integrated marketing campaigns. This role will work closely with the US and international marketing teams, creative and media agencies, and internal channel owners to ensure cohesive execution across touchpoints. You will serve as a key executor and collaborator within the integrated marketing function. Your leadership will be instrumental in shaping our global marketing efforts and achieving our business objectives.

You will serve as a key connector between marketing strategy and execution—translating consumer insights into actionable plans that drive engagement, relevance, and growth across global markets through supporting campaign planning, localization, creative execution, and performance analysis. This role reports into the VP, Integrated and Brand Marketing and will support cross-functional alignment for major campaign moments, go-to-market initiatives, and always-on brand storytelling.

Key Responsibilities

• Manage the execution of full-funnel, integrated brand campaigns across paid, owned, and earned channels, ensuring message alignment and creative consistency across channels and regions from brief writing to creative development and launch execution.
• Collaborate cross-functionally with Product Marketing, Science, Legal, Media, Creative, Comms, Product, and CRM to bring campaigns to life through an integrated lens and ensure campaigns are cohesive and culturally relevant.
• Coordinate the development of Go-To-Market strategic plans for campaigns, with the support of channel owners that is grounded in achieving campaign KPIs
• Translate global brand strategy into market-ready toolkits, adapting creative and messaging for local needs.
• Shape and refine creative output from both internal and external partners, through clear feedback aligned with brand objectives and vision.
• Work closely with insights and research partners to ensure marketing is grounded in member needs and behavioral data.
• Manage project timelines, deliverables, and workstreams with both internal teams and external agency partners with organized and timely coordination.
• Contribute to post-campaign reporting and performance analysis, identifying learnings to inform future planning.
• Provide operational and project management support across all campaigns and to marketing leadership.
• Maintain strong relationships with cross-functional teams globally to ensure knowledge-sharing and alignment.
• Stay current on category trends and audience behavior to inspire innovation and evolution in our campaigns.

Professional Qualifications

• Over 10 years of experience in brand or integrated marketing, with a proven track record of managing large-scale, multi-million dollar marketing budgets with results.
• Deep understanding of full-funnel marketing strategies and experience driving global brand and marketing campaigns, preferably within the health or consumer technology sector.
• Hands-on experience building and executing integrated campaigns across paid, owned, and earned media channels.
• Strong understanding of consumer journey mapping and how to translate insights into actionable messaging.
• Ability to collaborate across teams and influence without direct authority.
• Extensive experience managing multiple creative agency relationships and driving brand transformation.
• Experience managing cross-functional marketing programs or working with international markets is a plus.
• Comfortable working in fast-paced, matrixed environments.
• Exceptional communication and organization skills; attention to detail is a must.
• Excellent interpersonal and communication skills, with the ability to influence and collaborate across various functions and levels of the organization including the C suite.
• Strong sense of accountability, and bias for action.

Base salary may vary depending on, but not limited to: skills, experience, and location.  This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range$75—$100 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We encourage our employees to come into the office 1-2 days/week.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.

Maryland Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.   Massachusetts  It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
  WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws).  Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.