Coordinator, Digital Trading JanSport (EMEA)

Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Coordinator, Digital Trading – JanSport (EMEA) to join our Digital team in Antwerp, Belgium.

Let’s talk about the role!     

As Digital Trading Coordinator, you’ll be responsible for the day-to-day enhancement and As Digital Trading Coordinator, you’ll be at the heart of enhancing and optimizing the JanSport EMEA website. Your mission? Accelerate the growth of Jansport.com across the region. You’ll report to the Digital Trading Manager and collaborate on strategic initiatives that shape JanSport’s digital future.

How You Will Make a Difference

Site Merchandising & Trading

• Execute the trading calendar, driving key commercial and brand moments.
• Optimize product listings with compelling copy, visuals, and attributes tailored to Gen Z.
• Monitor availability, pricing, and promotions to boost conversion and sell-through.

Performance & Insights

• Track KPIs (traffic, conversion, AOV, sell-through) and deliver actionable insights.
• Support weekly/monthly performance reporting, highlighting wins and opportunities.

Campaign & Launch Support

• Coordinate with brand marketing and creative teams for launches and seasonal campaigns.
• Align trading plans with digital marketing efforts (email, paid media, social).

Customer & Market Understanding

• Stay on top of Gen Z trends, seasonal moments, and competitor activity.
• Contribute ideas for content, promotions, and product positioning that resonate with youth audiences.
• Partner with merchandising, planning, digital marketing, and UX teams.
• Support the Digital Trading Manager in daily operations and strategic projects.

Cross-Functional Collaboration

Skills For Success

You’re a digitally savvy team player with a growth mindset, ready to apply commercial strategies in a fast-paced ecommerce environment. You bring:

• 1–2 years of experience in ecommerce, digital merchandising, or a related role (internships experience is welcomed).
• Experience in fashion or apparel is a plus.
• Strong analytical mindset and passion for data-driven decision-making.
• Excellent organizational skills and ability to manage multiple priorities.
• Sharp eye for product presentation and understanding of Gen Z preferences.
• Familiarity with platforms like Salesforce Commerce Cloud, Shopify, Google Analytics, Tableau, etc.
• Detail-oriented, proactive, and collaborative.
• Genuine enthusiasm for youth culture, lifestyle products, and digital commerce.
• A team-first attitude and eagerness to contribute.

A formal Bachelor’s or Master’s degree In Business, Economics or Digital commerce is a plus, but we value your experience, skills, and achievements most.

This post is not eligible for relocation support

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of a dynamic digital team shaping the future of commerce in the lifestyle space.
• Work on a high-impact category with strong seasonal and cultural relevance.
• Opportunity to grow and learn in a fast-paced, innovative environment.
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team, then we would like to hear from you! Apply via vfc.com or follow us on our LinkedIn and Instagram pages, see you there!

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